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Accounting Strategy: Hup Seng

1363 Words6 Pages

S-O strategies are strategies that use a firm’s internal strengths in order to take advantage of the external opportunities. Global expansion Hup Seng Sdn Bhd is a company that has a great financial background which means that it can expand its market to global. In order to go global, the financial factor is essential. Hup Seng is one of the leading biscuit manufacturers which has 58 years of history which makes it accumulates with experiences and expertise on making a biscuit. With the recognition of world class standards such as ISO 22000 and ISO 9001, Hup Seng has become one of the companies with a remarkable reputation. With these strengths, Hup Seng is capable of expanding its market internationally due to the growing in world population …show more content…

Due to the strong financial background, Hup Seng is able to purchase the latest technology to aid its production of biscuits. The productivity will be more effective and efficient with the help of technology. The technology will able to help Hup Seng to produce more unit in a shorter time. Hup Seng also able to reduce its labor cost by replacing some of its employees with technologies. With the face pace of production, it will definitely become one of the competitive advantages of Hup Seng Sdn Bhd. Diversification Beside biscuit production, Hup Seng would able to produce more products such as drinks. With the strong financial background, Hup Seng should try to manufacture more products in order to target more different customers. By using the experience and also technology, Hup Seng should produce some new products by using the knowledge they accumulate for 58 years. Hup Seng has to always improve and create different products in order to sustain and compete in the industry. W-O Strategies W-O strategies are created to improve internal weaknesses by using the advantage of the external …show more content…

It is quite risky if the industry faces some problems. With the aid from the government, Hup Seng is able to more focus on its current local market. The incentives getting from the government able to let Hup Seng to serve its current market segment better by improving its services and products quality. Market expansion Due to the rising in the world population and also growing the global economy, Hup Seng able to find more market instead of the local market. Since Hup Seng depends solely on one industry, depending only on the local market is risky. Hence, market expansion to the world can help Hup Seng to solve the problem. It means that if Hup Seng is not able to survive in the local market, it still able to continue its business in other countries. For example, Hup Seng can expand its market to nearby countries such as Indonesia and Thailand in order to further increase its market share. S-T Strategies S-T strategies are strategies that use a firm's strengths to avoid or reduce the impact of the external

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