ipl-logo

Case Study Acer

1317 Words6 Pages

Here I’m going to evaluate Acer’s process for technology acquisition and development, and types of external collaboration that Acer adopted during their process, and the benefits that a company gets when it has large number of products than being specialized in a limited number of products and an example for an unsuccessful alliance (reasons for their failure and the key to success in planning an alliance).
1. Acer group first known as Multitech was founded in 1976. Acer Group family includes 4 brands- Acer, Gateway, Packard bell and machines. Acer used the multi brand strategy that allowed each brand to target different customer needs in the world wide personal computer market. Later Acer has grown to be the third largest maker of Personal …show more content…

Acer’s mobile computing solutions have greater strength in Middle East, Europe and Africa. In Western Europe Acer is the largest supplier Of LCD Televisions. Acer has the first position in Net book market in Italy, Spain, Austria, Holland, Switzerland, Russia, Belgium, Denmark, Hungry, Poland and the Slovakian Republic. Acer is showing its mark through Channel Business Model in United States and Canada. This made Acer to be flexible in adapting to global IT market trends. CBM Involved collaboration with partners and suppliers to develop and market Top tier products and services. Acer unveiled m900 mobile at Mobile world congress. Packard Bell’s acquisition was a key to Acers entrance in this big market with this advanced product. (Bruton G. and White …show more content…

Products that are grouped together based on their similar characteristics are known as product lines. We need to think about firm and its product strategy before splitting the products. It includes product price, product quality, target group and other product features. Product lines will help the firm to manage their products because product strategy can be designed based on product lines. This is helpful for firms if it has large product mix as there is less need to concentrate on Individual product type strategy. Because of the performance of the Samsung in the market, people have trust on all its products. Samsung gives a fast service for its products and it is well known.

As it is present in different product categories Samsung uses various pricing strategies. Samsung uses skimming price strategy for its mobile phones. When the competitor copies the product and once the product is old, Samsung will quickly reduce its price. Samsung uses competitive pricing for products other than mobile phones such as refrigerators, television etc. The distribution network of Samsung is also amazing. Samsung used to have lot of promotions

Show More
Related

  • Evee Apple Case Study

    201 Words  | 1 Pages

    a. Does Evee Apple have viable cause of action for sex discrimination if Faith+1’s employment policy is directed at women? b. Did Faith+1 provide accommodation for Evee by reducing her workload to part-time? II. What are the three possible defenses Faith+1 can raise in response to Faith+1 mandatory paternal bonding policy? a. Can Faith+1 be successful in raising a BFOQ defense if Evee is a role model for the youth she mentors?

    Read More

  • How To Share Of Garbage Bags

    932 Words  | 4 Pages

    A huge sum has been invested, so now it is really crucial for the product to succeed. Moreover the current product mix is not sufficient to bring long term profits for the company. As far as short term goals are considered, management wanted a successful launch for the product which will provide the right marketing and target of the new product line. While the long term goals involved adding variety and diversity to the product line to achieve a long term sustainable growth rather than just achieving short term

    Read More

  • Procter And Gamble Essay

    2116 Words  | 9 Pages

    As of July 1, 2011, the company structure is considered into two “Global Business Units” with each one additional divided into “Business Segments” according to the company’s 2011 Annual Report. Companies that make multiple products in multiple product categories are delivering quite different sets of benefits to quite 1.0. Introduction The P&G（Procter & Gamble） is one of the world 's largest consumer goods company. It is divided into three units: household care, beauty as well as grooming.

    Read More

  • Political Factors Affecting Microsoft

    1172 Words  | 5 Pages

    Oracle and SAP(German based company) compete with Microsoft for the business services market. Microsoft’s most popular product is its Operating System. There is much competition in this area with Apple’s iOS and other smaller firms such as Red Hat, that distribute open-source operating systems such as Linux. Microsoft distributes tablets as well that compete with other companies such as Apple. Logitech are another big competitor because they also make computer accessories.

    Read More

  • Explain How Sustainable Is Apple's Competitive Strategy

    1841 Words  | 8 Pages

    This has given it apple a competitive edge in relation to its rival. They are able to keep their customers up to date with inform of the updates in the existing products and new product innovations. Apple uses a vertical integration strategy that enables it to develop its software and hard ware apps, and own operating system (IOS). This allows apple to have control over all the users that are hard to replicate by its rivals (Meyer, 2012). Brand appeal of apple by

    Read More

  • Five Forces Analysis Of Samsung

    993 Words  | 4 Pages

    Porters Five Forces Analysis: Samsung Electronics  Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.

    Read More

  • Microwave Oven Case Study

    1201 Words  | 5 Pages

    D) Marketing Plan (4Ps) Marketing Mix (4Ps) • Product – Divide product into three categories for different market o High-end function, design, and price – to target high-end group. The function will feature the highest potential such as child protection lock, built-in coffee and toaster maker, rotisserie, new technology

    Read More

  • Political Factors Affecting Apple Inc

    2108 Words  | 9 Pages

    Apple Inc., an American multinational corporation was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 197. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. (Reference for Businesses) The company's wide range of products and services include the iPhone, iPad, Mac, iPod, Apple TV, a variety of consumer and professional software applications, both the iOS and OS X operating systems, iCloud and several other product accessories. Apple not only offers a variety of mobile communication, media devices and portable digital music players but they provide a variety of related software, services, networking solutions

    Read More

  • Conflict In Apple Company

    1305 Words  | 6 Pages

    In some situations, conflict can be more constructive than destructive. In this paper we take a look at two technology giants,

    Read More

  • Macroeconomic Factors Affecting Apple Company

    2241 Words  | 9 Pages

    After these companies go about developing products, which may be product modification or it may be a completely new product. Product offerings are increasing every year as consumers are looking for more and more variety of products. Companies which are unable to churn out new products fall back on competition and suffer the consequences. Companies face danger not just from competitors but consumer needs, technology, and product life cycle. New product development has its share of challenges.

    Read More

  • Market Segmentation Of Apple

    1346 Words  | 6 Pages

    Apple has segmented products vertically, creating on product for one particular use. Apple also targets according to brand loyalty, considering that Apple has quite a cult-like following just due to it's image/brand name. • Benefit Segmentation: Apple brings an newness and innovation with each of it

    Read More

  • Coca Cola Product Differentiation Strategy

    785 Words  | 4 Pages

    1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.

    Read More

  • Swot Analysis Of Caribbean Airlines

    967 Words  | 4 Pages

    Marketing Mix – 4P’s E. Jerome McCarthy classified these tools into four broad groups, which are Product, Price, Place and Promotion. 4.1 Product – The main product of Caribbean Airline is its air transportation. The airline offers direct flights to various locations, such as Canada, USA and the Caribbean countries. The airline offers tickets to passengers that are affordable and create special packages, especially for Christmas and special holidays. Caribbean Airline offers as a part of its main service, snacks, hot and cold beverages and entertainment, customers can listen to music or watch a movie that help passes the time of the long flight.

    Read More

  • Marketing: Marketing Mix In The Ice Cream Industry

    1497 Words  | 6 Pages

    A product is the item that business makes with aim to fulfil the needs and wants of customers. It is also the item that business actually sold to the customers. For our company, our product is the ice cream. (Talloo, 2007, p.154) 6.1.1.1 Product Design- features and quality Our company has designed our products according to the features and quality that all range of customer desires. Our ice cream is made from natural fruits such as

    Read More

  • Apple And Samsung Comparison Essay

    700 Words  | 3 Pages

    English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III.

    Read More

More about Case Study Acer

Open Document