Acknoployment: Marketing Management: Case Study: Frooti Cola Company
3860 Words16 Pages
We must express our indebtedness to God for giving us the opportunity and strength to complete this Marketing project. We are thankful to all the efforts, guidance and moral support given by Dr. Mamta Mohan, our faculty guide.
Jayant karol- A1802014172
Table of Content
Sl.No. Particulars Remarks
3.a. Marketing practices
Four Marketing Practices of Winners
Food, Beverages & Tobacco industry
- ThumsUp-coca cola brand 5. Frooti- Parle-g Brand
6. Mirinda- pepsi co Brand
The case will help the students:
» Understand the issues and challenges faced by established companies in a new market.
» Analyze the strategies that market leaders should follow to counter competition from new entrants into the market (expanding the total market, expanding market share, and defending market share).
» Analyze the strategies that the market challengers should follow in attacking the market leaders.
» Discuss and debate whether the strategies followed by firms would let it continue or discontinue.