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Acnielsen Marketing Case

1002 Words5 Pages

HISTORY

ACNielsen was formed in the year 1995 when two of the largest Indian research companies ORG and MARG merged. ORG was founded in the year 1961 was the pioneer in market research in all over India. MARG was founded in year 1983 and sooner it became one of the fastest growing players in all over the South Asian market. The company was acquired by VNU in the year 2000 and is now one of its respective part of the ACNielsen network globally. It is because one of this powerful parentage that ACNielsen ORG-MARG is best able to provide the marketing community a wide array of syndicated and customized research services. As we know Nielsen is a part of the customized research solutions which provides ACNielsen possesses immense expertise in …show more content…

In addition, audits that encompass various industries like liquor, automobile lubricants, paints and soft drinks stores are empanelled in both urban and rural areas. ACNielsen Combined with the respective technologically with advanced delivery platforms and the process ensures that is clients should get superior information about their respective consumer markets than is available anywhere else. Joint Ventures with GFK for monitoring durables and IMS for monitoring pharmaceutical sales ensure coverage of key consumer industries. Within its portfolio of products, ACNielsen possesses syndicated surveys that cover a wide range of product or service categories for which interviews are conducted with many different target groups for example adult men and women or business school students or credit card holders or investors or bank customers or doctors and …show more content…

As the industry standard in many countries, ACNielsen, and indeed its clients, frequently provide selected data and insight to the media for publication. ACNielsen associates are regularly quoted with in the respective press commenting on issues of the day. They are also invite to appear on numerous which include conference platforms throughout the world as industry and issue experts. For specific services and studies the company ensures that it keeps the marketing community informed through a sustained client communication programmer across the year. The company co-operates with respected publications to publish influential surveys, which are widely reported in the media and used for reference by the trade and brand owners. Its constant drive to better understand varied parts of the consumer landscape and the dynamics of India’s consumer market have made the company the fulcrum of leading-edge

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