Acorns Case Study

Acorns

California-based Acorns is an app created by Walter and Jeff Cruttenden for people who are anxious and intimidated with investing. Founded in 2012, Acorns is now available in Android and iPhone versions .

Acorns users connect all their credit or debit cards, and even checking accounts, to the app. Acorns use the difference on their purchases using the cards and checking accounts to invest in low-cost exchange traded funds. For example, a user spends $11.49 on lunch. The user pays for $12 because Acorns invests the 51 cents difference.

On the average, users invest between $30 and $180 per month using this method alone. They can also invest more money by setting up automatic and regular deposits or through a one-time large investment using their checking account. Acorns charges its users $1 per month plus up to 0.5% of the total investment each year.

Vestly

The stock market was exclusive for wealthy individual investors and large institutions in the past. However, with technology, everyone can invest in stocks. Vestly, an app, makes stock investing a game. An individual can pick virtual stocks for his portfolio. He earns points based on the performance of his stocks. He learns stock trading without losing real money. He may also earn money if his portfolio belongs in top 100 at the end of each month .

Trigger

Rachel Mayer worked as a

With at least $70 trillion assets of high net worth individuals worldwide, it plans to tap on this market segment through technology. Most financial advisers do not understand how technology can help their high net worth clients manage their wealth. Through Addepar, they will know each of their clients and how they allocate their assets, how they plan their estate, trust, and tax. Addepar primary clients are financial advisers who can use the company’s set of tools, data, and technology to provide services to their high net worth