This research mainly aims at answering ‘why and how’. This type of research is generally used by doctors and psychologists. According to Mitchell & Jolley, 2012., In a descriptive research, a phenomena taken, is illustrated in such a detail, so as to fill in any missing parts , leading to expansion and better understanding of the topic . Probability vs Non-Probability sampling method Since most data assembling methods involve a choice of experimental subject. This choice can be through use of probability-based methods, where the selection is done by some "mechanical” procedure, involving lists of random numbers, or the equivalent.
The reliability and validity of this study will also be described. Introduction Research is often seen as something which is very intense and difficult to carry out . It is an approach which uses a set of techniques to investigates a particular topic .There are many way of carrying out research . The most effective method is to plan and approach the topic in a systematic way . Research involves thinking choices about approaches and
That definition states that action research is a disciplined process of inquiry conducted by and for those taking the action. The primary reason for engaging in action research is to assist the “actor” in improving and/or refining his or her actions. Practitioners who engage in action research inevitably find it to be an empowering experience. Action research has this positive effect for many reasons. Obviously, the most important is that action research is always relevant to the participants.
Action Research in Tripp’s (2005) point of view is a cycle in which one develops practice by systematically changing between taking actions in the field of practice, and inquiring into it. Most developmental processes pursue the same cycle. Problem solving, for example, initiates with recognizing the problem, arranging a solution, realizing it, observing and evaluating its efficiency. Rather than adhering to a more open definition of action research, such as the “Identification of strategies of planned action which are implemented, and then systematically submitted to observation, reflection and change” (Kemmis, 1981), Tripp (2005) has asserted a narrower definition such as, “Action research is a form of action inquiry that employs recognized
3.4 Research Model 3.5 Research Approach 3.5.1 RO1: To get an overview of Indian Digital Advertising Industry scenario Research Design: Exploratory Research: This research design is generally used to clarify thoughts and opinions about the research problem or to provide more insights on the research topic. Often the researcher is new to the problem either because the product or the brand is new or the researcher is studying it for the first time for his/her research. In such cases, the first few studies tend to be exploratory in research. (Nargundkar, 2002) The researcher used this research design because the exploratory research provides a clear understanding about the research objectives related to the research study and helps to crystallize the defined gap. It is used to identify the variables used in the case studied.
Chapter 4: Research Methodology 4.1. Introduction This chapter discusses research methodology that was used to conduct study. There are elements which are employed for conducting research .According to the Crotty (1998) there are three elements which offer practical guide for conducting social research whether it is quantitative or qualitative and those are methods, methodology and theoretical perspective. 4.2. Qualitative Approach This research adopts qualitative approach.
CHAPTER 4 4.1 INTRODUCTION In this chapter will be discusses in great length about the research methods that had been used in order to obtained both primary and secondary data in this study and explain in detail about approach undertaken as the research methodology to complete this enquiry. In decree to obtain good result and run across the objectives as planned, the right and suitable methodology needs to be used. Methodology is a method to determine the approach applied to direct the study or research. The objectives of this study will to be achieved by using two methods. The first method is through literature review, which is to gather information about the studied topic.
Introduction Research is process of finding solution to an identified problem or opportunity through systematic investigation and study. There are seven steps involved in research process. There are many different types of research and the descriptive research is a very powerful methodology to obtain desire outcomes. Descriptive methodology is in which there is no manipulation of research environment. The questionnaire technique is used to collect data and is able to provide a good result.
In the process of doing this there are ethical aspects to be considered by teachers. The action research aim is mainly for teachers to collaborate actively to improve their practical approaches based on the inquiry. The other key attributes of this action research are that it will allow teachers and researchers to evaluate critically, reflecting on the data gathered. According to Reason and Bradbury (2001) the primary purpose of the action research is for teachers to identify the practical side of how knowledge is used in our daily life. The action research method deals with real life situation in any working environment,therefore it is easier for teachers to develop professionalism in their field of