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Assignment 1: Media Experiments

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Assessment 1: Media Experiment Media plays a significant role in our modern society. It would be uncommon for everyone of us living in the 21st century to go throughout a day without encountering some form of mass media, especially browsing the Internet. Indeed, there are different types of media audience when using media. Active audience will act upon what they see to make the media texts more meaningful whereas passive audience does not actively engage with media text nor question media message but simply accept it. For the first experiment, I have watched Ryan Higa’s video named I Dare You for 15 minutes without turning the sound on. In the first few minutes, I could guess the gestures and signs from the characters in the video. I saw the characters are laughing loudly and I couldn’t understand wholly …show more content…

In the end, I was distracted by others playing Tetris game. I failed in the experiment as I switched my focus and kept on watching people playing the game with playing uplifting background songs. According to the experiment result, I could see Phoebe as part of the active audience however occasionally the media managed to deceive her along with passive audiences. Active as in exposing the media message selectively: Phoebe didn't fully agree on what she saw, in fact she interpreted the Internet messages rationally for what thing she disliked was being exaggerated. Passive as in accepting the media message blindly: Even though what Phoebe wanted is just to have immediate self’s satisfaction from the busyness and routines of life, she could be powerless to resist the influence of media. She explained to me that she was mad about her favourite singer after watching the video post about her, she was passive and ended up making a cover and playing her songs

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