1-13 False Advertising Scandals
6. A broader view of the issue
There are common issues which happens in our everyday lives, which somewhat involve the same principles as Ben’s actions.
Having analyzed Ben’s misrepresentation of what he really did, let us look across the table to some allegations of misconduct by people already in an organization.
Superior claiming full credit for what subordinates have done
This scenario, absurd as it sounds, does happen from time to time and is even portrayed in movies since the early days. In Working Girl (1988), for example, the protagonist was a secretary whose big idea was blatantly claimed by her manager. Fortunately, she managed to prove the move was originally hers and so the opportunistic and unethical boss ended up getting fired
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Customers were lured into paying more for the yogurt’s purported nutritional benefits without a doubt that it was pretty much the same as every other kind of yogurt.
(http://www.businessinsider.com/false-advertising-scandals-2011-9?IR=T&op=1 - 14 False Advertising Scandals That Cost Brands Millions)
Blatantly fabricated the "clinically" and "scientifically" endorsed nutritional benefits of the product, Dannon went one step further to hire a famous celebrity, Jamie Lee Curtis, for the supposed digestion-regulator. Apparently, the trick did not last long as it eventually boiled down to the product’s real benefits. No customer is naive enough to fall for the false claim over and over again, thus actions that undermine ethics like misleading claim are never a long-term business solution.
Sometimes, consequences of such a misconduct does not stop at customers’ turning away from the brand or even boycotting. In Dannon’s case, the company faced a class action settlement of up to $45 million in damages in a lawsuit with its deceived customers. The spotlight on Dannon also led to the company being forced to limit its health claims, adhering strictly to factual
Anne Anderson Argumentative Essay
502 Words | 3 PagesJan acknowledges his situation, “The whole idea of lawsuits is to settle, to compel the other side to settle” [1]. In fact, he uses this reasoning to his advantage by demanding a total of 320 million dollars from both companies. The case is drawn out and both businesses stubbornly refuse to take responsibility, Cheeseman arguing that, “These chemicals never reached Wells G and H - we will show that. And they never made anyone sick. We will show that, too” [1] while Fascher, representing Beatrice Foods, explaining that, “Unless you've proven that poisons reached the wells, there's no case” [1].
Pearson Vs Shalala Summary
1847 Words | 8 PagesShalala, the FDA (defendant) did not authorize the appellants to include the four claims on the label of the dietary supplements with the reasoning that the scientific evidence is not enough to meet the requirements of significant scientific agreement11. In response to this, the appellant argued that the FDA never explained the term significant or on what basis the FDA measures the significant evidence and thus violated their constitutional rights under First Amendment by not providing an explanation with reasoning for rejecting the appellants proposed health claims11. Also, the appellants argued that under Administrative Procedure Act the FDA is obliged to articulate a standard good deal more concrete than the undefined “significant scientific agreement”11. Therefore, the court hold that the FDA’s interpretation regarding the four claims is invalid as the FDA did not provide a valid definition of scientific
How Did Kevin Trudeau Put On Trial For Misleading Infomercials?
387 Words | 2 Pages45 and 52.” (http://www.ftc.gov/system/files/documents/cases/120823_trudeaubrief.pdf) The district court unified the actions, and Trudeau agreed to the entry of an exploratory ruling that prohibited him from promoting the products as effective cures for cancer or other diseases while the lawsuit was still undecided. (http://www.ftc.gov/system/files/documents/cases/120823_trudeaubrief.pdf) Mr. Trudeau still continued with his advertising campaign, using the claims banned by the exploratory ruling.
Salt, Sugar, And Fat, Moss, By Michael Moss
1490 Words | 6 PagesIn the prologue of his book Salt, Sugar, and Fat, Moss recounts a time when CEOs of processed food giants, including General Mills, Pillsbury, and others, gathered to address the issue that many medical experts were slamming processed food as very unhealthy. Moss uses his word choice to paint former General Mills CEO Stephen Sanger in a very bad light when he writes, “But most often, he said, people bought what they liked, and they liked what tasted good. ‘Don’t talk to me about nutrition,’ [Sanger] reportedly said, taking on the voice of the typical consumer. ‘Talk to me about taste, and if this stuff tastes better, don’t run around trying to sell stuff that doesn’t taste good.’ To react to the critics, Sanger said, would jeopardize the sanctity of the recipes that had made his products so successful.
Conformity Susan B Anthony Analysis
418 Words | 2 PagesConformity versus Noncomformity Non conformity is having the opposite opinion of the majoriy of society. That person is a strong leader, Susan B. Anthony. An abolitionist who is determined to do everything in her power to make equality. In Anthony’s time in the 1800s, she realized how unequal the laws were against gender and race.
Summary Of The Buffalo Creek Disaster By Gerald M. Stern
1521 Words | 7 PagesWhile reading the book, I evaluated the ethical conduct of the relevant characters. I personally felt that the conduct of Gerald M. Stern was ethical. He always put his client’s needs first while making
Tesco's Horsemeat Scandal Analysis
778 Words | 4 PagesThis chapter is a detailed summary of Tesco’s horsemeat scandal and explains about possible adverse catastrophic effects apart from its risk structures , Establishing an business and maintaining its reputation is a biggest challenge for any organization, but all of their hard work may also can come to the end due to any single killer mistakes, the ethic for the largest retailer has more than 90 years of history also evident that there is no difference in paying penalty when comes to mistakes, Where in 2013 Tesco brands handicapped when Irish food inspectors announced that they found frozen beef burgers containing horsemeat of leading companies. Shortly Selten; Supplier of many leading grocery chains including Tesco, was ordered to recall fifty thousand(50,000) tones of its meat sold as its horse smuggling and abuses proved. subsequently when Tesco’s beef burgers tested positive in DNA test and found its beef burgers contained twenty nine (29) percentage of horse meat (The Guardian, 2013), however further complications started when it was found that Tesco’s Everyday Value Spaghetti Bolognese pack also contained sixty (60) percentage horse meat (BBC, 2013) then in response to the controversy Tesco recalled its 26 product lines, which emerged as one of the biggest food fraud in Britain and caused three hundred million dollar loss for Tesco
Summary Of The Hard Sell: Advertising In America By Bill Bryson
222 Words | 1 PagesBill Bryson’s article "The Hard Sell: Advertising in America" was fascinating to me. I was really surprised by all the great examples he used to follow up with his statements. Bryson points out sound many factors in advertising that us, the consumers, can be so blind to. Bryson states,” If we fall for such commercial manipulation, we have no one to blame but ourselves” (67). And he is correct, we as consumers always complain about advertising manipulation, yet large companies are still profitable.
What Is Dannon False Advertising Claims Regarding Activia?
1478 Words | 6 PagesDannon False Advertising Claims Regarding Activia About the company The Dannon Company, Inc. Makes a diverse and comprehensive range of approximately 200 types, styles and flavors of fresh and frozen dairy products to satisfy the evolving needs and desires of our consumers. Headquartered in White Plains, NY, Dannon makes yogurt at plants in Minster, OH, Fort Worth, TX, West Jordan, UT and Portland, OR. Established in the US in 1942, Dannon is a subsidiary of Danone, the leading global food and beverage company focused exclusively on better-for-you foods. For almost 75 years, Dannon has been exceeding consumer expectations through its commitment to delivering high-quality, wholesome, nutritious and innovative products in the dairy category.
How Did Ben Franklin Contribute To The Declaration Of Independence
593 Words | 3 PagesBorn in Boston 1706,Ben Franklin helped to draft the Declaration of Independence and the U.S constitution and he negotiated the 1783 Treaty of Paris which ended the revolutionary war. His scientific pursuits included investigations to electricity,mathematics and mapmaking. A printer and writer known for his wit and wisdom,Franklin was a polymath who published Poor Richard’s Almanack,invented Bifocal glasses and organized the first succsessful American lending library. Ben Franklin learned to read at an early age and despite his success at the Boston latin school,he stopped his formal schooling at age ten and helped his father work in his candle and soap shop Although James beat his young 2 younger brother,ben learned a great deal at newspaper publishing and adopted a similar board of subversive politics under the printers tutelage.
Dr Anna Pou Case Summary
639 Words | 3 PagesIt It f It frustrates me what Dr. Anna Pou had to go through with the lawsuits of the Memorial Medical Center incident. As Healthcare professionals, being sued for making the rightful decision for the patient and the hospital is unjust. Healthcare professionals like Dr. Pou, have taken the Hippocratic oath, and one of the promises made within that oath is “first, do no harm”. Hospital’s should not be so quick to make such an important decision of pressing charges to their faculty; more trust should be placed in them. In addition, she made it clear her intentions were just to ‘‘help’’ patients ‘‘through their pain,’’ on national television.
Case Study Of Turner V. Hershey Chocolate USA
1045 Words | 5 PagesName: Patel Mukeshkumar Paper # JANET M. TURNER, Appellant v. HERSHEY CHOCOLATE USA Word Count: _______ I. Citation: Turner v. Hershey Chocolate USA, 440 F.3d 604 [3d Cir. 2006] II. Issue and Rule: The district court granted the defendant’s motion for summary judgment on the plaintiff’s disability claim. The appellant’s essential accommodation claim went to trial, but court excluded evidence regarding disability.
The Onion: Satire Analysis
772 Words | 4 PagesThe article pokes fun at the gullibleness of the American consumers but proposing something very ridiculous like the MagnaSoles product, a type of footwear that can reduce back pain and heal a twisted ankle in just short seven weeks, in hopes that one can learn from this article that it important to be aware of the products you buy to avoid wasting money and encouraging this type of stupidity in
Logical Fallacies In Advertising
810 Words | 4 PagesAdvertisements are everywhere, on television, radio, social media, billboards, magazines, and even on yearbooks. On the other hand, would it not be nice if every advertisement an individual saw, read, or heard were actually true? Like using Axe body spray really did attract women or eating Snickers truly made one satisfied in seconds? Yet, most of the time the advertisements that seem too good to be true, actually are. In fact, countless of ads are only slightly true and instead filled with many common errors in reasoning, known as logical fallacies, a sneaky marketing technique companies utilize to trick a consumer into giving them their undivided attention and money.
Essay On Misleading Advertising
979 Words | 4 PagesIntroduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”
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