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Ad Analysis Essay

648 Words3 Pages

After the leakages of the photos of the new MacBook 12-inch, the product has received many negative comments for its low tech specs, therefore increasing the need of a good advertisement. Therefore, we created a series of 2 ads targeting a different group of the audience that can be used to enhance the sales of the newest MacBook. So the first ad in the series is along the lines of a traditional Apple advertisement, which is being simplistic and also grand looking, which is typical and necessary for the business person and typical computer noobs who cares more about the glossy looks and the great design. To appeal to this specific target audience, the structure of the ad has been specially modified. The first page of the ad is used to gain the audience attraction by the grand looking design which has been reflected by the white background, the magnificent image of …show more content…

One of the methods used is to “make simple things sound great” which turns ordinary selling points into something revolutionary, like a magical ingredient. For instance, the new keyboard design which might not be as unique as we thought, it is just a simple change to the mechanism to save space. However by using words such as “Innovative keyboard design”, it makes the audience feel that it is unique and extraordinary. Such a technique brings out the idea of LOGOS, believing that it is logical to do so. On the other hand, using the concept of Pathos, the concept of “Risk and Reward”, giving the audience a feeling of missing out on something excellent if they do not buy the product. Although one might question the weak impact this technique could bring in promoting the product, as many could understand the real values of such selling points, however considering the target audience as computer noobs and business people, it is suitable to make the assumption and take the

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