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Ad Analysis Full Text

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Emotions: The revised ad communicates a feeling of adventure, independence, and intrigue. Actions considered: Combining the words “Girls” and “Run” evokes a sense of motion, street, and grit. The original ad featured bright colors and more of a girly feeling. Effectiveness of versions: Both ads are effective in their own way. The original ad is simple and not fully indicative of the organization. The revised version speaks of intrigue and adventure. The candy-colored pink and green are replaced with a more serious color story providing depth of character. Typeface: Arial font is utilized for the subhead text so that it is legible and non-competitive with the impact text. Crackvetica font replaces the logo font, bringing a feel of ”street”

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