The Ideology Of New Media

The key moment in the ideology of new media is interactivity. Almost 30 years ago new media was defined as communication technologies that provided interactivity of the user to user view and interactivity between the user and information. Now any person, with minimal technical equipment, is able to create his own media edition in any format: text or images, audio or video. Consequently, new media completely change the model of communication in the society and the way people communicate with each other. The industry new media closely interacts with many segments of the market: advertising and marketing, television and radio. New media is a full-fledged industry with its own segmented market and professionals, in which the Internet becomes the

In economically developed countries, the vast majority of the population has access to the Internet, and the total number of Internet users is comparable to the number of viewers, groups of consumers spend much more time on the web than on television. A rapidly growing Internet audience is an area of increased interest for many advertisers, since it is an active, educated and, solvent part of society. At the same time, some advertisers may face the problem of limited audience as only Internet users. This is due to the fact that the user must have not only access to the Network, but also a minimum set of knowledge necessary for working with the computer in general and the Internet in particular. Therefore, the distribution of this type of media can be significantly limited in regions with undeveloped infrastructure, as well as among certain social groups. Most of the users have long learned to ignore the usual advertising on the Internet: banners, context, branded pages and much more. But there are directions, interest in which not only doesn’t fade away, but, on the contrary,

So this field of course cannot go unnoticed by advertising specialists. The management of services willingly goes to the provision of advertising platforms. Prices for advertising are more than good. Conditions are quite attractive. There are such advertisements, which are shown on the Internet only on suitable content pages (Jolly, 2018). For example, in search results. Internet, contextual advertising becomes for small and medium-sized businesses the main means of attracting new customers. All large companies, regardless of their market sector, have been long advertising in the Internet. To achieve the desired result and get customers, companies involve in all kinds of online marketing. But one of the most effective today is contextual advertising. In the first case, the efficiency is equal to the benefit, because such a method is the cheapest. In the second case with they can clearly monitor the effectiveness of using different systems with web analytics. Today, the audience of social networks can be compared with the audience of TV channels. But advertising on the Internet differs from advertising on radio, television, on the streets by advertising carriers - the very electronic blocks of advertising information that