Adidas Case Study

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When it comes to fashion the multi international fashion enterprise Adidas , which is one of the most booming and advertised brands there is right now. Adidas is based all over the world and is a the third biggest sports gear manufacturing company ; behind Nike and espn. Adidas was founded in Herzogenaurach, Germany on August 18 , 1949 by Adolf Dassler . But the Adidas company made its first real light in fame in the 1928 Olympics when Dassler produced several shoes for the runners ,including runners like Jesse Owens who then went on to win four gold medals.
Today Adidas is one of the most diverse clothinging brands specializing just not clothing for athletes and casual wear, but with their iconic sneakers that have widened the market . For example, right now, Adidas has a contract with Kanye West, the iconic artist whose overpriced Yeezy adidas are nothing but amazing and an Adidas signature shoe. Although Adidas goes deeper than just working with professional athletes and superstars , the history of the brand goes deeper and has connections and competition. Before Adidas was named Adidas it started off as Dassler Schuhfabrik( Dassler Brothers Shoe Company) named after its founder 's Adolf and Rudolf Dassler, who were competitors who started off working with one another, then separating and becoming the companies Puma and Adidas ; both companies are based in the same town Herzogenaurach,Germany, although adidas is based in Herzogenaurach you could easily find large
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