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Adidas Case Study

763 Words4 Pages

(1) How did Adidas become Europe’s leading sports footwear manufacturer, and what have been sources of its competitive advantage?
A. Adidas Europe’s leading sports footwear manufacturer.
Adidas, Inc. Is a company that designs and manufactures shoes, clothing and accessories for sports and provides players best possible equipment that leads them to success. Adidas used to produce all their product on its own, but today Adidas does not produce all their apparel on its own base of development in the last years. This company fist was started inside the family house then after, in 1924 and 1936 Adidas deliver to the player with the greatest achievable equipment that sports players need then Adidas got the trust of world athletes. Also, Lina Radke, and Jesse Owens is the best sports start that in the history of Adidas wining in the world trust. However, Adidas get almost bankrupt In 1992 after, company adapting difference idea and adjustment intentional decisions making and leadership strategies, but after nearly ruined in 1995 company start using best development method to success. In addition, Adidas after having economic problem company decided to add a different member to its group so that the company can get more financial support and adapted the name “Adidas-Salomon”. After, Jesse Owens, the U.S runner use the sports shoes and earned four gold medals, Later the company become the world’s greatest famous sports shoes advanced. then world sports coach’s teams were all

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