Essay On Nike's

DISSERTATION REPORT

ON

A COMPARATIVE ANALYSIS OF ADIDAS'S AND NIKE'S DISTRIBUTION STRATEGIES IN DELHI NCR

Submitted by
Prateek Medhi
A2325111002
MBA Class of 2016

Under the Supervision of
Ms. Swati Bhatnagar

AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA
DECLARATION

I, Mr. Prateek Medhi student of BTECH CIVIL + MBA and hereby declare that the project title "A COMPARATIVE ANALYSIS OF ADIDAS'S AND NIKE'S DISTRIBUTION STRATEGIES IN DELHI NCR", which is submitted to Amity Business School, Amity University Noida, Uttar Pradesh, in partial fulfillment of requirement for the award of the degree of Masters of Business Administration, has not been previously formed for the

These two companies have always been targeting the same segment of people e.i. people who love sports. Earlier Nike's market has mostly been the United States and Adidas's market has been Europe. But then both these brands went global. Now these two brands are also giving stiff competition to each other globally and also in the Indian capital. With the help of this research we would be able to tell which of these two brands is doing better in Delhi NCR and what distribution strategies they are applying because of which it is doing better than the other and having a competitive

and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment". It was published in the International Journal of Business Management And Economic Research in the year 2015. In this research paper, the importance of business strategies are explained and how they are the most crucial and plays a great role for the future of the organization. This research paper has undergone a very hard and organized effort to find out the strategies of the companies and what impact they have on the company’s performance by analyzing articles, annual reports and also case studies, of Adidas Inc and Nike Inc. This research paper found out the importance of the strategies adopted by these companies, those are globally the top sportswear and sports equipments manufacturer. The discoveries of the research paper highlight The Adidas methodologies concentrate on the wide separation, development, attempting to deliver new items, administrations and procedures so as to adapt up to the opposition. It grasps a multi-brand technique, accentuation on extending exercises in the developing markets, persistently enhancing framework, procedures and frameworks, cultivate a society of testing tradition and grasping change, encourage a corporate society of execution, energy, trustworthiness and differing qualities. Nike's methodologies which concentrate on advancement and accentuation on its innovative work office, procurement of