Nike is focused on a domestic market. The company is largely responsible for athlete’s sponsorships. Nike has a dominance when comes to advertising and marketing aspects. Adidas is traditionally focused on the European market. One of the reasons is because the company was started in Germany.
In this regard, it was Reebok, which should remember its main competitors currently a merchandising agreement with the National Football League and National Hockey League in the United States is important. However, the company and the current moment by Adidas Adidas, Nike The main competitor of the US in the international market was purchased in 2006. Thus, in existence for over 30 years, Nike has managed to become the world 's leading companies, and in operations throughout the world as sports equipment and sports shoes basic. Which is one of the most important but Nike Adidas position appears to be quite strong, and the outlook is very good, in fact, it has a few
Nike is very competitive in products and new things that come out in America. The Adidas Logo is three stripes, consisting of the three parallel bars. Adidas’ focus is on the people and the soccer, tennis. Adidas main marketing is people can buy their product. In my opinion, I think Nike and Adidas are awesome, but I prefer Nike because the products are more comfortable to wear on the basketball court.
Opportunity /Problems? The opportunity for Adidas will be: -Growth of differing technologies gives the brand more platforms and mediums on which to expand their advertising. -Opportunity to always stay at the forefront of sports technology. -Expand fashion marketing through more fashion based endorsements rather than sports. The Problems for Adidas will be: A big company like Adidas definitely face problems each day.
If the company do not care about the competitors, the customers demand for the products may decline significantly. Porter’s five force theory 1. rivalry among existing competiors Among them, The closet competitor is Adidas Group. The sales of Nike and Adidas Group are around $ 13 billion and $ 9 billion in 2012. Both companies run in the long way for market share and compete aggressively for sponsorship of major sporting events such as the Olympics. Continuing sponsorship in the Olympics will help Nike achieve rapid sales growth in the future.
Since the 1990s, due to the complicated supply chain management, Nike, Inc. started focusing on creating such products which would be better for the athletes, business and also the planet (News.nike.com, 2016). o Strong Global Brand Nike, Inc. is regarded as one of the strongest global brands which have its prominent presence all over the world. The brand is promoted by the leading celebrities and sports professionals which creates significant brand equity in terms of recognition and image (Businesstoday.in, 2016). It is also the brand ambassador of various sporting events and teams (at domestic and national level). Some of the legendary
Nike kept working with fashion designers and kept working with the top shoe designing companies to keep people satisfied. (¨Nike: The Fashion of Sports¨). Their success is due to the importance that they give their customers. Nike’s endorsements and the amount of money they have made is evidence that they are doing better than competing brands due to their game changing strategies.People choose to spend millions of dollars on merchandise that are specialized for certain sports,but those people do not play the sport (¨Nike: The Fashion of Sports¨). What helped Nike reach the level that they had reached was the athletes that they chose to endorse and basically hitting the jackpot with those amazing athletes The reason behind that is because of the famous endorsements.”Nike regained the worldwide lead in 1989 after successful marketing campaigns featuring Michael Jordan and Bo Jackson boosted sales.
Nike’s overall objective is to help build a fair and empowered labor force. To work toward this objective, Nike has been pioneering an array of approaches to create a positive supply chain. For example, Nike is working with contract factories to apply lean manufacturing processes. This approach is extremely important in delivering the highest quality product and helps eliminating all kinds of wastes such as time wastage and lost materials. A clear example of Nike’s deliberate approach to lean manufacturing is giving worker empowerment.