Adidas Corporate Social Responsibility Case Study

Social responsibility is the business pratices an organization takes beyond what is legally required to protect or enhance the initiatives that benefit society. Corporate Social Responsibility involves the organization’s commitment to ethical behavior and to the improvement of the quality of life to their workforce, local community, and the whole society. Organizations have been motivated to invest more into good CSR practices because consumers are known to be generally more supportive of companies with good CSR practices. More and more companies are therefore paying more attention to articulation of their CSR policies and accordingly changing company structure and practices to suit such policies.
Adidas is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, Taylor Made-Adidas golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the

Firstly is government affairs. There are standards of conduct to which Adidas Group must hold itself. The guiding principle for the adidas Group is that remain neutral or independent in the position towards political parties and candidates. Secondly, Corporate Communication is responsible for speaking to the outside world on behalf of the adidas Group and managing public reputation of the group. Lastly, as a Group that operates worldwide, Adidas have a responsibility to look after the environment, both for today and for future generations. Managing our environmental impacts at our own sites and along the supply chain, where our products are designed, created, manufactured, transported and sold, is a key priority for the