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Adidas History Essay

816 Words4 Pages

1. history of the ADIDAS company
The history of the company "Adidas" originates in the year 1920 when Adolf Dassler, the young shoemaker from Germany, made the first pair of sports shoes. Three main principles that he was guided by pursuing technical developments: shoes should be better suited for sports, be durable and protect the athlete from injury. The idea to create a shoe that would allow it to achieve better results formed the basis of the company 's activities and enable it after nearly 90 years be one of the most influential companies in the sphere of development and manufacture of sportswear and equipment.
In 1920-ies "Adidas" only started its activities as a family firm, creating athletic shoes are handmade. In 1924, his brother Rudolf and Adi open Enterprise "Dassler brothers shoe factory in Hercogenaujerahe. Production begins to develop and to 1927 year achieved indicators in 100 pairs of shoes a day, with the number of employees 25 people.
Already in 1928 year studded shoes, developed by Adi, together with the German national team coach, Joseph Vajtcerom, a successful debut at the Olympic Games in Amsterdam. After 7 years in the footwear produced by brothers Dassler, a majority of German athletes.
Developing new shoes, Adi Dassler …show more content…

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