ipl-logo

Adidas Rhetorical Devices

747 Words3 Pages

Tycen Biggs
Mrs. Pickett
Intro to College Writing
24 January, 2018

The company Adidas uses the pins on the wrap as a way to represent their logo and to show that they have products other than shoes. They inspire to use this ad to entice their customers to search for more of their products. Adidas is marketing their materials to take care of injuries and to prevent injuries happening in the future. The company is also using the wrap to signify that they’re supporting each of their buyers in all there fitness endeavors. This ad, in a way, tells people that their product can help them improve performance in any sport they may participate in. It also encourages their customers to continue to stay active and to keep buying their product. Adidas is showing that they can support people through an injury and help them with a product. In doing so, they hope reduce the chances of a series injury occurring. The ad uses an injury that is implied to allow the viewer to project their own understanding or experience onto it. A significant element of this visual rhetoric is represented through its deep meaning. Even though this ad is showing someone that is okay, the picture doesn’t illustrate how major the injury could be. This picture shows how people need to take care of themselves and take …show more content…

The colors can influence the mood of the ad. In this ad, it uses the colors black, white, and gray. These colors in show that it is dark and dreary. These types of color usually lead the reader to think that there is something wrong. At the top of the ad, it is all black. As it goes down the page, the colors fade from black, to gray, and to the bottom being white. These feelings can influence the way someone talks about a product and whether they perceive it as a reliable product. These colors make the mood of the reader change, as they try and seek a better product due to previous injuries in the

Show More
Related

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Nike Rhetorical Analysis Essay

    1846 Words  | 8 Pages

    The music or song in the background, grasps the audience’s attention instead of a dialect only video that would take away from the action in the commercial. The audience will react to the storyline in a very positive way and feel excited to go buy the new Nike equipment to get them ready for the World Cup. Like the other commercial they used Ethos in the commercial by using famous players in the matches. In whole video the players were being showcased and were doing crazy amounts of tricks thanks to the affects of the animation. The target audience will automatically notice a specific player, if not all of them, and immediately give Nike creditability.

    Read More

  • Rhetorical Appeal Of The Audi R8 Commercial

    888 Words  | 4 Pages

    It’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space.

    Read More

  • Nike Ethos Pathos Logos

    1003 Words  | 5 Pages

    Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a

    Read More

  • Nike's Rhetorical Analysis: Just Do It

    1056 Words  | 5 Pages

    The producers of these commercials know this does not draw in a crowd and know that they need to use fast, up beat, inspiring music to draw peoples’ attention. The players, athletes, and people involved in the video clip are all showering in Nike attire with bright colors and designs and the big symbol they are known for is visible for everyone to see. In some of the propaganda, a player may be shown as mediocre with very little Nike attire, but as the publication goes on, the athlete is wearing all Nike and becomes an excellent competitor. This shows the audience that if they wear their products they will become better and well rounded. Another example Nike uses pathos is by using an athlete that once had multiple failures and has turned their failures into success.

    Read More

  • Smoking Ethos Pathos Logos

    922 Words  | 4 Pages

    The next thing noticed is the knife, in attempt to show the smoker slicing their wrist. The ad

    Read More

  • Nike Use Ethos Pathos And Logos By Tom Hardy

    249 Words  | 1 Pages

    Lastly, the logos are very effective in persuading its audience. Although, Nike presents the advertisement as factual the advertisement doesn’t use any statistics or facts and numbers, but use the speaker and the boy to make a logical appeal to audience. The speaker, Tom Hardy, makes the advertisement argument sound very factual when he tells the audience that we can all achieve greatness, and it’s not some rare DNA strand— you just have to do it. By saying so the audience now has this idea planted in their head, and can inspire the audience to do it when they realize it. The boy again, also plays a role in this logical appeal.

    Read More

  • Rhetorical Analysis Of Gatorade

    702 Words  | 3 Pages

    Dywane Wade This advertisements claim is that if someone drinks Gatorade, he or she will be as athletic as Dwayne Wade. The ad is persuasive because Dwayne Wade is one of the most athletic and skilled basketball players in the NBA, and he drinks Gatorade, so others feel that if they drink Gatorade that in return they will be just as athletic. Most people may not believe the ad to that extent, however they will at least realize the fact that if a professional athlete is using the product it must be a good decision. Gatorade made the advertisement effective because of its logical appeal, and since Dwayne Wade is a well known basketball player, and he drinks Gatorade other athletes may feel the need to as well.     The color red is used a lot in this advertisement.

    Read More

  • A Rhetorical Analysis Of The Incredible Hulk

    522 Words  | 3 Pages

    Band-Aid published an ad with the biggest, the toughest, and the strongest being the earth ever saw, The Incredible Hulk. By including this miraculous man, Band-Aid is successfully promoting their new flexible fabric by placing is around a worldwide respected superhero to prove its sustainability mainly through ethos and pathos. The first thing that people are drawn to is The Hulk’s incredibly strong and large hand considering that The Hulk is a worldwide known superhero that is recognized for his strength. The ad does a good job appealing to pathos because many people, especially kids admire The Hulk’s capabilities and therefore they think of positive things whenever they see this depiction.

    Read More

  • Rhetorical Analysis Of Nike's Just Do It Slogans

    794 Words  | 4 Pages

    It secures the athletes and give them trust and dedication to fight for their ultimate goal to achieve. Nike's ads are basic , but very effective. Nike's pathos is if you wear nike you don’t have to worry about anything; your in good hands ,the products will not fail you. It will help you strive for your goal you want to accomplish. All in all, nike is making advertisements that their products are the best and better than the competition.

    Read More

  • Color In The Book Thief Essay

    1173 Words  | 5 Pages

    Color is a huge part of how people view different emotions and feelings. For an example, when people see the color black, they may feel darkness and loneliness. Using color as a description in books can really help the reader better understand what the author is trying to get across. Color can mean so much more than shades and tints, it can show true meaning and emotion. It's proven that warm colors trigger thoughts of happiness, energy, and optimism.

    Read More

  • Cruelty To Animals Rhetorical Analysis

    676 Words  | 3 Pages

    The copy strategically placed next to the dog’s face is used to guide the viewer’s eye to the next important element, the message “Help Us Help Them” (ASPCA). Likewise, the words “Help Us Help Them” (ASPCA) assist in delivering and clarifying the message of the visual to the audience. Other elements in the photograph, serve to direct the viewer to the next element of importance, such as the chain that serves as a directional line to guide the eye to the words “Donate Today” (ASPCA). These words set in white are intentionally placed on an orange hue background causing them to stand out creating contrast, urging the audience to make a donation. Another element used to support the ad’s message is the

    Read More

  • Rhetorical Analysis Of Nike's Advertising

    580 Words  | 3 Pages

    The credibility of the ad comes from the world class known players in different sports like Neymar in soccer, Selena in Tennis, and Nyjah in skating. Consequently, the argument displayed by the company shows that humans are unlimited; all the opportunities for us to be the best in something are in front of us by hardworking and believing in ourselves. This way, Nike grabbed the hearts of inspired people who stood up for the call, and they will probably use their equipments to play their favorite sport. In my opinion, Nike “Unlimited You” was one of their best ads logically and reasonably; the numbers on YouTube show that this is their most viewed ad and it is one of their most recent as it was uploaded on Internet one month ago!

    Read More

  • Examples Of Rhetorical Appeal In Advertising

    994 Words  | 4 Pages

    This guide is used to show how each color can evoke a different emotion from the audience. Blue gave off the feeling of dependability, strength, and trust worthiness. These are all things that someone would most likely expect out of their deodorant brand. The essay also brought up statistical studies regarding the favorite colors of men and women. This resulted in blue coming in first place of which 35% of those tested chose blue.

    Read More

  • Nike Equality Adisement Analysis

    1255 Words  | 6 Pages

    In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and

    Read More

More about Adidas Rhetorical Devices

Open Document