Adidas Short Story

The Story of Adidas

Harshdeep Das

English Writing

Prof.: - Ms. Harmeling

Word count: 1039

Story of Adidas

Adidas AG, is a German producer dealing in strong athletic shoes, clothing, accessories, and sports equipment. Adidas was the largest sports manufacturer in Europe in the early 21st century and the second largest producer of sportswear (after Nike) in the world. Adidas logo is three stripes, which is utilized on the organization 's clothing and shoe outlines as a promoting help. Adidas acquired its logo in 1952 from a sports company named, Karhu sports in exchange of two bottles of whiskey. The main Head Quarters of Adidas is in Herzogenaurach, Germany. The three stripes have now become one of the biggest labels

Adidas extended all around the world in the 1970s, keeping up its predominant position on the world sports shoe industry. By the late 1970s the organization was producing around 200,000 sets for every day and generating great over half billion dollars in deals yearly. (The organization was still exclusive, so income figures are theoretical.) Adidas had 24 plants in 17 nations and was offering an extensive variety of shoes in more than 150 countries. Also, the organization had moved at that point into various product offerings including shorts, pullovers, balls and other hardware, track suits, and athletic packs. The company has over 800 patents of shoes and was delivering approximately 150 different styles of shoes. Around 90 percent of all Formula 1 drivers, for instance, raced in adidas. But after the death of its founder Adolf Dassler in 1978 the company faced a continuous defeat in the late 1970s and 1980s that seriously reduced its part on the world sports shoe industry. After the entry on Nike and Reebok the sale of Adidas got decreasing. As these two brands were ruling the North American market by producing brilliant athletic shoes for the audience. Adidas was not used to such savage rivalry as it was for the first time that Adidas was facing some tough competition as all the three companies wanted to build up themselves as a pioneer in providing amazing athletic clothing, shoes, and gear. Eventually, adidas ' U.S. sales shrank to a negligible $200 million before

To sum things up, for the history of Adidas so far, we, can conclude that this brand has proven themselves as one of the leading producer of athletic equipment’s in the world and has gained immense respect and love form from its customers which has placed them in the top list in this competitive world. Adidas has proudly announced its generated sales of €17 billion in the year 2015 with more than 55,000 employees in over 160 countries, producing more than 778 million product units every year. Adidas functions as a holding organization for the four organizations under it, to be specific, Reebok sportwear organization acquired in 2006, Taylormade golf organization, Runtastic, an Austrian wellness innovation organization. At last but not the least, we can