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Adidas Caricature Case Study

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Adi Dassler, founder of Adidas
Germany have lots of leading brands that is popular on worldwide scale consumer which includes the youngsters of Indonesia who likes branded items from other countries. In this case, specifically on the shoe brand Adidas. Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, by Adolf “Adi” Dassler that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. During the Olympic era, Adidas shoes were popular among athletes as their trusted shoe brand. The shoe maker, Adi Dassler went to listen to these athletes concerns and observing what could be improved for the better …show more content…

During the world war II, German’s caricature were made by a pro fascist which causing the caricature as a way to gain more popularity and support for the Nazis, as well as degrading the other countries as well, for example, England which the country was the part of alliance countries back then.
Interestingly, we could enjoy these kind of caricature nowdays with more modernistic style, but with the same idea of ridiculing other countries. A German magazine, Der Spiegel is infamous for making minimalistic caricatures with a great satire, they show how they are not only criticizing, but at the same time presenting facts that is been happening around.
We could witness these caricatures on the issue that features Donald Trump in the cover. This was an act of criticism and protest after his election as the President of the United States of America. We could analyse the strong message delivered from the caricature where we could interpret of how he destroyed the liberalism in America because of the recent immigration ban. It is also shown from the image where he cut of the head of the liberty statue which symbolizes the liberty in United

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