Adidas Sustainability And External Environment

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Sustainability
Introduction
What is sustainability? According to the US Environmental Protection Agency, it is based on the assumption that in order for human beings to survive, it is dependent on the wellbeing of the nature. Furthermore, it makes certain that humans and nature can coexist peacefully, which will fulfill the demands of present and future generations (Epa.gov, n.d.) Simply put, this notion means taking good care of human beings without damaging the natural environment.
Nowadays, numerous companies strive to implement this phenomenon into their business model, including Adidas. They are contributing to this notion by finding the balance between what is expected from the shareholder, the employees, the supply chain and the external environment. Moreover, they believe that this is not only an ethical duty, but will also be beneficial in terms of profitability (Adidas-group.com, n.d.).
In the following paragraphs matters like: the stakeholders, sustainability in general and a case of how sustainability is not done, will be discussed.
The stakeholders
The stakeholders involved in Adidas’s sustainability program are the employees, shareholders, authorizers, business partners, suppliers, customers and opinion formers. Adidas takes care of their employees by providing access to programs promoting diversity, work/life integration and further education. In addition, the company takes care of their suppliers by making sure they work in fair, safe, and healthy
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