Adidas Company History
Ilkyu Choi (최일규)
2011-13472
경영학원론
Adidas
Company Overview and History
The world famous apparel and accessories company Adidas AG is a German multinational corporation. Adolf Dassler is the founder of this top company. He was a shoemaker living in Herzogenaurach with his brother where he first launched the Dassler’s brothers shoe fabric (the predecessor or Adidas). The shoes quickly became famous and exported globally however due to the outbreak of World War II they had to leave the company. After their return, there was a family feud causing the two brothers to separate the company into two where Rudolf the older brother created Puma and Adolf created the brand Adidas AG in 1949 with the famous three stripes as its trademark logo. The company was successfully growing until Adolf’s death causing them to run into numerous problems. In February 1993, Robert Louis-Dreyfus became the new CEO of Adidas and Adidas began to move from being a manufacturing and sales based company to a marketing company.
Currently, the Adidas Group employs about 50,700 people in over 160 countries. They produce 650 million products every year and they also create sales over €14.5 billion. The Adidas Group includes four sub brands: Adidas, Reebok, Taylormade-Adidas Golf, and Rockport. The current CEO of the Adidas Group is Herbert Hainer. The vision of the group is to help athletes perform, play, and feel better. Herbert Hainer stated “We are laser-focused on our mission:
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