Aditya Biirla Case Study

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1.1 INTRODUCTION OF THE COMPANY The Aditya Birla Group is an Indian multinational conglomerate named after Aditya Vikram Birla, headquartered in the Aditya Birla Centre in Worli, Mumbai, India. It operates in 40 countries with more than 120,000 employees worldwide .The group was founded by Seth Shiv Narayan Birla in 1857. The group started its career in sectors such as viscose staple fiber, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom (third largest in India), BPO and IT services. The Birla family is a family connected with the industrial and social history of India. The main branch of the Birla family are descendants of Seth Shobharam, grandson of Seth Bhudharmal a member of the Maheshwari Marwari community from Pilani in the westerly state of Rajasthan . Shiv Narain (1840–1909) was the son of Shobharam.…show more content…
Globally, the Aditya Birla Group is: • A metals powerhouse, among the world 's most cost-efficient aluminum and copper producers. Hindalco-Novelis is the largest aluminum rolling company. It is one of the three biggest producers of primary aluminum in Asia, with the largest single location copper smelter • No.1 in viscose staple fiber • No.1 in carbon black • The fourth-largest producer of insulators • The fifth-largest producer of acrylic fiber • Among the top 10 cement producers globally • Among the best energy-efficient fertilizer plants • The largest Indian MNC with manufacturing operations in the USA, wherein 95 per cent of the workforce consist of Americans. Aditya Birla Group – The Indian Scenario • A topmost fashion (branded apparel) and lifestyle player in India. • The second-largest player in viscose filament yarn. • The largest producer in the chlor-alkali sector • It comes among the top three mobile telephony companies. • A leading player in life insurance and asset management • It comes under the top two supermarket chains in the retail

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