Aditya Brirla Case Study

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Company Overview

The Aditya Birla Group is a multinational conglomerate named after Aditya Vikram Birla, headquartered in the Aditya Birla Centre in Worli, Mumbai, India. It operates in 40 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857. The group interests in sectors such as viscose staple fiber, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom (third largest in India), BPO and IT services. The group had revenue of approximately US$45 billion in year 2014.

With a gross revenue of USD 45 billion (in 2014) it is the third-largest Indian private sector conglomerate behind Tata Group with revenue of just over US$100 billion and RIL with revenue of US$74 billion.

Aditya Birla Group is a $41 billion (Rs. 2, 50,000 crore) corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities. The Aditya Birla Group has been ranked fourth in the world and first in Asia Pacific in the ‘Top Companies for Leaders’ study 2011, conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR and leadership Advisory firm). The Group has topped the Nielsen 's Corporate Image Monitor 2014-15 and emerged as the Number one corporate, the 'Best in Class ', for the third consecutive year.

The Aditya Birla Group in India is

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