Adriano Olivetti Summary

Adriano takes the helm
From the moment Adriano began to work within the company in 1924, he assumed always more responsibility for the various sectors, until the end of 1932 when he was named General Director of the business, taking over from his father.
Whereas Camillo believed progress to be the culmination of work, production, and wellbeing, Adriano believed it to be a little more complex. He postulated that it was the sum of complex relations between multitudes of actors:
Individual and Work
Work and Factory
Factory and Society
Society and Technological innovation
Innovation and the Individual
Similar to his father, Adriano believed that industry had an incredibly important role to play in the development of a rich and successful society,

It was a thought born from the lack of ability from both sides of the political spectrum to respond to both the needs of the people ,and the needs for growth and innovation. Urbanists, sociologists, architects, designers, innovators, writers, and the common man, were (and still are) held hostage by capitalism on the right, and lost in the intellectualism of the left. Adriano Olivetti attempted to create a new movement for change that was founded on different principles. A movement that held the complex relationships that bind society, industry, and the territory together, at its heart. These ideals influenced the manner in which he developed his company, but also influenced the way society responded to him. The movement involved so many actors from so many fields, changing the way design was viewed for the better, and the face of modern mechanics through the creation of an innovative community for expansion that installed concepts of technical experimentation and the constant push for