Advantage And Disadvantage Of Advertising

The business of advertising has infiltrated into every nook and cranny of modern society’s life. Teenagers are being driven crazy by new gadgets. Girls are dying to wear designer clothes from the world’s famous trendsetters or celebrities. Men are desperately dreaming of driving fast cars, running a big company and saving a lot of money on their bank accounts. Women are getting hooked on the idea of a perfect-shaped body and pretty face, which will add sexiness and femininity to their image. The reality created by advertising is now a place where people are left raving about things that constantly top up their wish list. Admittedly, having gained material wealth and comfort within easy reach, we have lost genuine sense of appreciation and value

First and foremost, advertising has made us think about our necessities and, thus, taught us to draw a demarcation line between items in need and those that can be put on hold. In other words, with the help advertisement people were able to develop critical thinking skills, which is a valuable asset of every self-made and intelligent person. Secondly, advertising has brought the world of far-fetched ideals closer to the ground. The understanding that the ideal can be crafted with your own hands is now firmly rooted in our world view. As a result, people became more determined that struggling all the way through, they will be able to stretch their hands and grasp desirable perfection. Last but not least, advertising has drawn our attention to really important issues that challenge the fundamentals of well being and harmony of every nation around the world. Sometimes advertisements give us a hint that behind dazzling diamonds, crowded malls and pricey apartments there resides a calling of people to be humanistic, helpful, and compassionate. The law of life is as old as the hills: people are meant to be people and, therefore, we must not let others in trouble