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Advantage And Disadvantage Of Mass Media

1689 Words7 Pages

“Mass media refers to communication medium which used to interact or communicate with large amount of citizens of different languages” (Uttara, 2016) People receive different messages through communication devices every day, such as TV, radio, newspapers, movies, the Internet, advertising and magazines. People received pictorial massages in the past. Nowadays, those devices become high-technology media. One thing that all of us agree upon, is that media become an inseparable element of our life. Media is an effective tool to disseminate information
, market, advertise, and communicate. It is a double-edged sword since there is a negative as well as positive influence of media.

In Hong Kong, service broadcasting is providing messages or programmes …show more content…

Under the commercial system, Television Broadcasts Limited (TVB), Now TV and HKTV are commercial companies. TVB is a free broadcasting company which means people can enjoy the programmes without payment. However, it may be affected by commercial forces since it needs to make programmes to acquire money. Advertisement is the main source of profit. TVB needs to gain high television viewership to attract more advertisement companies. Sometimes, it produces with controversial issues to catch people’s eyes and raise their awareness. For example, Super Trio Suprem(獎門人系列), Heart of Greed(溏心風暴),War And Beauty(珠光寶氣).These programmes were successful to raise audiences’ awareness. Stephen Siu, who is a veteran media professional and attended City Forum in 2009. He talked about the performance of domestic free TV programme services. He argued that “most TVB programme was related to love, property rights and family problems.” TVB makes similar and less valuable programmes to …show more content…

“Super Trio Supreme” game is related to sex. Compare and contrast those two programmes’ performance, e.g. audience’s comment, television viewership and genre.

Analysis
1) Survey of TV Program Appreciation Index 2016
1.1) 2016 TV Program Appreciation Index Survey (Round 2)(Appendix1)
The table shows the top 20 appreciative programme. RTHK makes 7 programmes but TVB only has 4. The average appreciation index is 71.60 points and the average rate is 29.2%.
1.2) The overall appreciation Index of the Television Program (2009-2016)(Appendix2)
The table indicates the overall appreciation index of all television programme in 2009 to 2016. RTHK is the highest performance. It is over 10 points or more than other broadcasting. Overall, RTHK make more high quality programme.
2) Timetable on 5th November 2016 (RTHK 31and TVB Jade)
2.1) RTHK 31(Appendix3)
RTHK mainly focus on political, opera, social issues, science programme and no drama. Also, some of them are English, Mandarin and other minorities language such as “The pulse”(脈搏), “Kong Fu Putonghua” and “Hong Kong, Rumahku”(我家在香港) with Bahasa Indonesia Subtitle.
2.2) TVB Jade

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