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Advantage And Disadvantage Of Qfd

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Quality function deployment (QFD) is originally developed by Dr. Yoji Akao in Japan in 1966. It had been implemented by Dr. S. Mizuno. QFD is a method to transform requirements of customers to products design. The purpose of QFD is to investigate the most important elements to develop product that closely meet the needs of customers. According to Akao (1990), QFD is one of the technique to ensure the design quality as the product is still in the design stage. There are several benefits for using QFD. One of the benefits of QFD is customer driven. This help the companies to focus on the voice of the customers. Besides, QFD allows the companies to analyze the competitors’ products and services in the market place. Another benefit is lowering the cost and time for development. There will be required minimum changes in the middle process of production. QFD also enables the companies fostering the teamwork. Organization functions such as marketing and sales team, engineering team and production team need to work together. They have to communicate and find action at interfaces. However, there are also some disadvantages of QFD. One of the disadvantages is inflexible for changing demand. The company who adapts the customers need can be costly and complex because the customers need always change instantly and unforeseen. The process of capturing and documenting the customers need into design products require time and it is not easy to make changes when start the production

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