Advantage Of Ansoff Matrix

Ansoff Matrix

Strategic decisions are often based on by the company can use its existing competitive advantages in the process of promoting the value and capital growth (Lynch, 2009). However, sustained competitive advantage on how to perform these operations largely depends on the company. (Porter, 2008) The need for business development and expansion has been known to promote the product and marketing innovation, which in turn prompted them to take the basis of the different organisational strategies, it based on products and target markets (Ansoff, 1984).

In 1957, Igor Ansoff, Ansoff matrix developed to highlight four strategic options(Figure 1), through the organisation of possible new or existing products to adapt into a new or existing

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Research Question 3: 'What are the main characteristics in Malaysia Small and Medium Enterprises Manufacturing? '

Methodology:

Candidates should include a brief statement as to what they consider the main methods of primary and secondary research are likely to be the most useful to achieving the project outcomes - Word Guide 300.

The research is qualitative research method will be case study approach. Qualitative research is to reach the appropriate method in business and management operations (Bran and Bell, 2007). Compared with quantitative methods, qualitative methods will be more suitable to fulfil the purpose of this reach, because this thesis is to study the factors that affect the established strategic choice, due to the fact, ideas, beliefs, ideas and opinions are difficult to measure in a quantitative way. Case studies are defined as "a survey of contemporary empirical investigation of the phenomenon, the real life environment, especially the boundaries between the phenomenon and the background is not very clear evident," (Yin,

2. Do you think PEST (politic, economic, social, technology) factors have any impact on your company’s business and strategy? If yes, please specify or give an example.

3. How does your company collect data of external and internal environmental factors (e.g. through survey, data base, government, etc.)? And how do you analysis the data?

4. Please rate the significance level of the impact of SWOT (strengths, weaknesses, opportunities, threats) in your company’s strategy development: not important, slightly important, important, and very important.

5. What is the mission and goal of your company?

6. Do you have business plan in your company? If yes, what aspects do you include in the business plan? Which people are involved in preparing your company’s strategic business plans?

7. What is the organizational structure of your company? How many hierarchical levels are there in the structure? What are the departments?

8. How do you implement strategies in your company? Which people are responsible for this? When you give instructions, whether and how do you ensure people from all levels understand the strategy?

9. Who is responsible for evaluating the strategy that has been implemented? And how do you do the evaluation?

10. What is your measure or solution when the result doesn’t meet your