Luxuries Product Definition

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Definition :

The word luxury is originated from the Latin word ‘’ Luxus ‘’ which means pleasure of the sense regardless of the high cost of owning the item. (Mootee, 2004) . Likewise luxuries product are selective and unique in feature and moderately having higher price compared to mass communication goods. In any case scholars (Shukla & Purani 2011) observe that the word luxury brings no clear understanding because to the level of involvement and value recognition from others.
As referred to Ling (2009) Luxuries product are characterized by very good quality , high price , stylish design ,heritage , elites, reputation ,unavailability and clear impression of the identity , and According to (Danziger ,2005 ) noted luxuries

As it were buy and display luxuries product covey esteem to the owner and social recognition (Vigneron and Johnson 2004). Watching the development of luxuries brand purchase in the most recent couple of decades, scholars are obliged to give consideration regarding the reality of luxuries consumption. All the past empirical investigation focused on types of luxury brands, possession of luxury product and cross-cultural comparison which makes it clear that luxuries product are among the rising products that need to be always discovered with the effects of globalization and the effect of technology (Pit, Parent and Bertho 2009

Which attitudes to behavior are developed through experience of the behavior. As most literature affirm , the theory of Reasoned Action has two fundamental characteristics , the first one is that a solid relationship between attitudes and behavior might be found where attitudinal measure and behavioral measures are good regarding the activity object, context and time components of behavior .The second is that attitude is constructed as only one determinant of behavior