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Essay On Outdoor Advertising

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IMPACT OF OUTDOOR ADVERTISING IN BUILDING BRANDS - A STUDY OF WARANGAL ABSTRACT The purpose of the present research study is to measure the impact of outdoor advertising in building brands. Over the past several decades, there has been a considerable change in the field of outdoor advertising. It has evolved into a media which is as strong as all other forms of advertisement. This industry has remained unscathed even when all the other advertising industries have been struggling to remain into business. In fact, businesses spend billions of dollars each year in outdoor advertising. Indeed, this form of advertising media has come a long way from being a mere roadside poster. The study surveyed 100 respondent’s opinions to determine the impact of outdoor advertising in building brands in …show more content…

Since it is in the public domain, Outdoor Advertising assuredly reaches its audience. 2. People can't "switch it off" or "throw it out." People are exposed to it whether they like it or not. In this sense, outdoor advertising truly has a "captured audience." 3. Its messages work on the advertising principle of "frequency." Since most messages stay in the same place for a period of a month or more, people who drive by or walk past see the same message a number of times. 4. Particular locations can be acquired for certain purposes. A billboard located a block in front of your business can direct people to your showroom. Or you can reach rural areas efficiently by placing a billboard in each small town. 5. Outdoor advertising is an excellent adjunct to other types of advertising you are doing. In fact, it is most effective when coupled with other media. 6. When people drive by billboards or walk by posters on the side of a building, they can choose not to look, but they often do look. Even if they don't want to, curiosity gets the best of them and by the time they've decided they don't really need to read the poster, they've already read

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