Advantage Of Social Media Marketing

1093 Words5 Pages
Is Social Media marketing the most Efficient and Effective platform for Businesses to convey their Message to the masses considering It’s Risks? Social Media plays a very important role in the lives of people across the globe. It is a very powerful tool which has the power of both destruction and construction i.e. it has the power of creating something from scratch and also to destroy something too. It is a rising trend in today’s world as mostly everyone is quite obsessed with social media and it seems that it will continue growing more immensely and immeasurably year after year and there’s no stop to it. In the current scenario social media is massively spread and is the most actively used platform by billions of people in the whole wide…show more content…
whether Social Media Is a Very Effective and Efficient Promotional Tool for Businesses Considering It’s Risks? To understand and answer this question we first need to know what social media marketing is. Below are some definitions which were picked up from the internet so as to give a clear understanding of what social media marketing is in the real…show more content…
Since now that what social media and social media marketing is has been discussed and understood, now the essay is going to move on to discuss about how the businesses are using social media as a promotional tool in the modern world and also whether it is a benefit for them or does it have any adverse effects. The essay is going to focus on both the positive and negative aspects of using social media as a promotional tool for businesses. Social Media is a rising vogue in today’s world and it is being used by various entities such as businesses, organizations, NGO’s etc. Businesses and organizations are using it for various other purposes like using Facebook to advertise their product as millions of people are active daily on Facebook and by creating awareness through the medium of Facebook it is spread very widely and across the globe and is very effective. With the rising growth of various social media platforms, Businesses are turning and using it as a promotional tool which is very effective and efficient. It allows them to reach a very larger audience and publicize their brand and convey their message all across the globe. With the use of social media as a promotional tool there is no geographical barrier. Social media is the only way for businesses to publicize to publicize themselves to a very large audience across the
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