Social media has been quite popular for some time now. It has laid the foundation of web 2.0 (Duffett, 2017). Social media has provided a new place for users to congregate and exchange ideas. This has all been made possible by the availability and the speed of the internet. Businesses have used this opportunity to promote their products and services on social media platforms.
Social Media Social media is a tool or feature of the internet to communicate between one person and others which conducted online and allows to interact without being limited space and time. Nowadays, social media is inherent in human life because social media can facilitate our daily activities such as calls, find out information on the Internet, increase general knowledge, etc. As a result, social media has become important of human life. In addition, social media has also had a positive and negative impact on human life.
Social Media is a main news stage and overall gathering that curates and offers the best thoughts and bits of knowledge into social media and technologies innovation's effect on business, society, and culture. Although it began as a platform for people to share images to their loved ones, social media has developed to wind up plainly considerably to have a full impact, particularly for organizations. Social media is presently a key part of associations' promoting marketing strategies and considering current circumstances. According to the study of Barker (2017), The term “social influencers” has been coined to represent individuals who have a significant following on social media.
Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
The world as we know it today is dynamic in nature, and technological advancements and the use of social media has facilitated the re-shaping of the way the society deals with things. In other words, we now thrive in a connected world. Social media such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snap-chat practically drive everything in our society, and the usage continues to grow. For instance, employers now look to get some insight on candidates they are trying to recruit by viewing their social media pages. Because the world is so connected in terms of communication, and the availability of information at our fingertips, many issues have surrounded employers’ use of information posted by job applicants on their social networking sites as the basis for hiring or hiring them.
Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information (Nations, 2017). Nowadays, the demand for the use of social media is undoubtedly increasing because it comes down to a simple basic human desire: the need to connect with other humans, to be part of a group. One of the most popular social media platforms is Facebook. It is a social networking website and service where users can post comments, share photographs and links to news or other interesting content on the Web, play games, chat live, and even stream live video (Nations, 2016). Of all the social media platforms and websites, why is it that people choose to use Facebook to connect with people?
This is an easy way to get people talking about your listings,” a Houston-based property management company points out. “Facebook is currently the most conducive social media platform for marketing rentals, but Instagram could also be leveraged in some markets.” 3. Marketing In essence, everything a brand does on social media to connect with users is a form of marketing or advertising. Therefore, it logically follows that the marketing industry would be proficient at using social media.
Knowing which social media to use and how to use it is what will benefit companies the most when it comes to marketing and assesing feedback for the products that they sell. In this interaction, you have direct feedback between seller and consumer which will lead to a closer bond between the two. Another important outcome of using social media is the effective method of advertising using word of mouth. Word of mouth as I've learned is the most effective form of advertisment and through social media you can potentially have thousands of people in a open conversations about your products or services and people observe other peoples opinions frequently and tend to take away something from it.
Social media has become the biggest technological revolution of the 20thcentury with a considerable number of the people of the world having contact to it. Social media provide an environment of social collaboration through publishing techniques which are highly accessible. Using technologies based on the Web, social media transform media monologues into social dialogues. With the rapid growth of social media activities, it has been noticed that it is incorporating the daily lives of many people especially the youths. The advent of the Internet and digital communication technologies has greatly contributed to the revolution of youth oriented media.
Society defined social networking heavily mobile and a web based technologies that individuals or groups can share, connect, discuss and communicate with each other. Facebook has 400 plus Million active users with this fact show the significant on social media especially toward companies to accomplish objective and goals. Movie stars, athletes, businesses, musicians and average folks use social media to gain relationship trust, reputation, recognition and etc. Social networks are like invention and they come with a lot of negatives effects but people are
Therefore, their customers will feel inclined to purchase products. Their promotional budget also affects their choices of media because there is a high demand in social media and YouTube. Nowadays, customers have easy access to the Internet wherever they are located and if John Lewis promotes on social media, their voices will be heard by many people. They will earn a lot of followers on social media and views on YouTube. This leads to good publicity for the company.