Co-Branded Credit Cards Research Paper

There are credit cards/debit cards and there are payment networks. All the debit and credit cards are able to facilitate a transaction with the help of the payment network. The payment network is similar to a service provider which enables both the parties to make and receive payments successfully. We already know the major payment networks across the globe including MasterCard. Visa, Discover, and American Express.

The other aspect of co-branded card portrays a different picture. Here, co-branded credit cards can also be the cards which are partnered up with multiple merchants and they can be used for making payments and getting cashback and reward points from a variety of merchants.

What is a Branded Card:

Each debit or credit card is branded

Some other benefits of this card are the zero transaction charges on online railway ticket booking and a railway insurance of Rs. 10 lakh in the case of loss of life in a railway accident while travelling on a valid ticket.

Advantages of Co-Branded Credit Cards:

Co-branded credit cards are great because of their accessibility and additional benefits. Some of those benefits are explained here.

• Co-branded cards provide customers ease of making purchases with multiple merchants and platforms. This way people can use their card for obtaining maximum benefits such as reward points and casbacks. Such cards also offer free merchandise on spending a particular amount of money on specific things.

• Co-branded cards can be a great way to finance your travel expenses and earn free rides and flight tickets through ‘miles.’ These cards can also allow you to travel free on frequent usage.

• Earning reward points is another benefit offered by co-branded credit cards. Such points can be sued for getting discounts or upgradation or customers may just convert them into the

The things are:

• Annual Fee: Most regular credit cards usually do not any annual fees but co-branded credit cards come with significant annual fees. You have to make sure that the annual fee on the card is worth its benefits else there is no point in obtaining a co-branded credit card.

• Be Conscious about the Benefits offered by the card: You have to carefully analyse the benefits offered by a co-branded credit card. You have to see whether the benefits are relevant to your lifestyle or not. Do not forget top read the fine printed section on the card online documents. Also be clear about the reward points and special offers provided by the card. You can call the customer support and ask them questions about the special offers as well.

• Use them Like a Regular Credit Card: General precautions about regular credit cards apply to these cards as well. You would have to pay your monthly bill regularly to maintain a good credit history and avoid late payment charges. People who keep borrowing from the company without properly paying their bills are likely to fall in a debt