Fundamentals Of Advertisement And Sales
Advertisement and Sales are parts of a broad concept known as Marketing.
Marketing
Marketing is defined on the basis of its functions and activities. Marketing refers to carrying out business activities which are necessary to enable and guide the flow of goods and services from producer to consumer. Most of the firms as we know do not produce for self-consumption but for consumption by others, which in turn generates revenue for the firm. To allow the producers to move their goods to consumers, producers follow certain activities referred to as marketing activities which enable them to deliver their products efficiently and effectively to the customer. The marketing activities involve certain activities like
• Product Designing and/or Merchandising
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It is a form of impersonal communication for which the product marketers pay an amount to promote their goods and services. Most common mediums for advertisement is newspapers, television, radio and magazines.
Features of advertising
Paid form – advertising is paid form of communication
Impersonal- No human or face to face contact between the seller and consumer.
Identified Sponsor – Marketing is done by some identified firm, who device the advertising plans and also bear the costs of advertising.
Advantages of advertising
Mass Reach – A huge mass can be reached and informed about the product through the medium of advertisement.
Improving Customer Satisfaction – As the customers can see the advertisement of a product on a large sale, it creates more satisfaction among customers
Expressiveness – With modern day technology, the marketers can use lot of arts and graphics to express their products more effectively.
Economical –advertisement is most economical way to reach out to larger masses.
The Relation between Advertisements and sales
• Advertising involves transmission of the same message to all the customers in sales target market.
• Through advertising a large number of mass can be reached for potential
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