ipl-logo

Advantages And Disadvantages Of Baskin Robbins

810 Words4 Pages

Franchise is an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities. The franchise companies usually providing a broadcasting service or acting as an agent for a company’s products. So there are many company categorized as a franchise company such as KFC, Pizza Hut, Domino’s Pizza and Marry Brown. Baskin Robbins is also one of the company that categorized as a franchise company.

As Fried Junk (Oct 18) said, Baskin-Robbins was established in 1945 by brothers-in-law Burt Baskin and Irv Robbins from the combining of their respective parlor ice creams, in Glendale, California. On December 28, 2013, Baskin-Robbins declares to be the world 's largest chain of ice cream specialty shops, with 7,300 locations, including nearly 2,500 shops in the United States and over 4,800 located internationally. It also sells ice cream in nearly 50 countries. The company has been headquartered in Canton, Massachusetts since 2004 after moving from Randolph, Massachusetts. …show more content…

The franchise model created by Burt and Irv decades ago is still used by Baskin-Robbins today. Baskin-Robbins is nearly 100% franchised, with each owner holding a support in the business ' success, while product development and merchandising are managed at Dunkin ' Brands ' headquarters in Canton, Massachusetts. While Baskin-Robbins struggled over the last decade to keep business with competitors such as frozen yogurt shops, 2013 saw a turnabout in the company 's fortunes, with four new U.S. shops opened. An additional five to ten shops were planned to open in 2014, however, Baskin Robbins ultimately exceeded that goal with a grand total of 17 net new openings throughout 2014. Many new Baskin ' Robbins shops are co-branded with Dunkin ' Donuts, including California 's first co-branded location of the two in San Diego, which opened in March 2014.In 2014, Baskin-Robbins also began selling its ice cream for the first time in

Show More
Related

  • Chick Fil A Essay

    3430 Words  | 14 Pages

    Background Information Born in the city of Atlanta, Georgia in 1967, the fast-food restaurant, Chick-fil-A, rapidly set its mark. Founder, S. Truett Cathy, began the chain with the focus of establishing a strong business model. Originally, Cathy opened a restaurant with his brother known as the Dwarf Grill in Hapeville, Georgia,1946 (History, Chick-fil-A). Later the business expanded into new branches, and Chick-fil-A was born.

    Read More

  • What Are The Political Factors Affecting Subway

    1546 Words  | 7 Pages

    Introduction Subway is an American fast food restaurant franchise that primarily sells sandwiches andsalads. It is owned and operated by Doctor 's Associates Inc. Subway is one of the fastest growing franchises in the world, with 44,280 restaurants in 110 countries and territories as of September 18, 2015. ] It is the largest single-brand restaurant chain and the largest restaurant operator in the world.

    Read More

  • Comparison Of Costco And Sam's Club

    603 Words  | 3 Pages

    Costco was founded by James Sinegal and Jeffery Brotman in 1983 in Seattle. It is headquartered in Issaquah, Washington, and have it have 727 locations that spread across the world. Similarities

    Read More

  • Essay On Chick Fil A

    677 Words  | 3 Pages

    While we often kid about Chick-Fil-A and how perfect the restaurant is, it’s hard to ignore just how glorious their food can be. Chick-Fil-A is top six favorite foods in Texas according to Fox news. Their success rate is very high due to the variety of food. This restaurant specializes in delicious and affordable food for anybody. It is a great restaurant to have a delicious meal for lunch or dinner, or even both without emptying our wallets.

    Read More

  • Chick Fil A Executive Summary

    1506 Words  | 7 Pages

    To have a positive influence on all who come in contact with Chick-fil-A (Jurevicius).” Startup Summary The Franchise Agreement requires Operators to devote full time and personal best efforts to operate their franchised Chick-fil-A Restaurant business to attempt to achieve the highest sales and profits possible and diligently develop and promote the reputation of the franchised Chick-fil-A Restaurant business, Chick-fil-A, and CFA Properties’ marks. Chick-fil-A requires Operators to

    Read More

  • Case Study Porcini's Pronto

    829 Words  | 4 Pages

    In this regard, the use of computers is crucial when it comes to matters pertaining to accounting. Besides, the introduction of credit cards and other electronic payment methods would be another good idea since it will promote efficiency since they are safer than carrying cash around. With reference to these recommendations, it is evident that most of the U.S. chain restaurants employ the franchising approach to run their businesses. A good case in point is the McDonald’s outlets; almost 80 percent of them are owned by franchisees. When it comes to full-service chain restaurants, all Denny’s full-chain restaurants were operated by franchisees too.

    Read More

  • Pros And Cons Of Mcdonald's

    1514 Words  | 7 Pages

    Today we live in a glоbal econоmy in which the time taken for peоple to mоve between continents has been significantly rеduced and in which Internet and other connections make instant connections possible. So to be succеssful these days, even small businesses must plan their marketing strategies to attract cоnsumer interest outside of their local markets. Although there are risks involved, there also are plenty of аdvantages to expanding a business worldwide. If you don’t offer a product on the world market, a competitor probably will. Some types of businesses are more аppropriate than others for global market expаnsion.

    Read More

  • Advantages And Disadvantages Of Tesco

    780 Words  | 4 Pages

    Tesco’s Ownership Tesco’s ownership is a PLC which means Public limited company. Because of this Tesco can easily expand and therefore go global, this is because, if they are a PLC then anyone from around the world can buy shares in that company, thus meaning that Tesco has more capital to invest In their company or other branches around the world, this also causes them to be global. Advantage One of the major advantages of Tesco being a public limited company is the fact that they would have a good status; this is because shareholders would want more dividend/yield from their shares and so they would be spreading the word about Tesco, in addition to this, the more shares people buy the more capital Tesco has to invest in their company to expand it and create other branches.

    Read More

  • Informative Speech: An Attention Getter For Fast Food

    733 Words  | 3 Pages

    1. Supporting point 1: Nowadays we can see these fast food restaurants in almost every shopping mall and there is at least one of these franchised restaurants in each area of the city and still increasing in number because of the high demand. a. Sub-supporting point 1: Although there are lots of choices of food inside a mall, but people often choose fast food as it is affordable and yet it is tasty and filling at the same time. b. Sub-supporting point 2: For example, in the Kuala Lumpur International Airport, there are a lot options of food to choose but the two franchised McDonalds are still always

    Read More

  • Swot Analysis Of Subway

    953 Words  | 4 Pages

    Product: The main product in the menu of a Subway restaurant is the submarine sandwich. Besides this, the menu includes baked goods like muffins, doughnuts and cookies, salads and wraps. There are 6-8 different sauces, 6 bread types and different vegetarian and non - vegetarian options to choose from to make your own SUB sandwich. Some of the items in the menu are variable according to the place and markets but still the signature varieties in the global menu.

    Read More

  • Compare And Contrast Costco Vs Walmart

    1975 Words  | 8 Pages

    Walmart stores is one of the largest retailers not only in the United States but across the world. They hold tremendous power from a retail level and on a political level with governments in the US and outside. Ratios help create Walmart as a company and allows investors to be able to gauge and understand the metrics of the organization. These metrics and ratios help investors understand the specific direction of the company and the effectiveness of executive leadership. The primary ratio that must be understood regarding Walmart's earnings-per-share is the price earnings ratio.

    Read More

  • Mcdonald's Competitive Advantages

    770 Words  | 4 Pages

    McDonald’s is the world’s largest restaurant chain, serving a total of 69 million people a day at 34,000 restaurants worldwide. While facing a tough competition, McDonald’s has chosen to launch a new product to sustain competitive advantage as well as to attract customers in the ’18 to 32 years old’ range, which they have struggled with up to today. They launched the McWrap on April 1, invented by the 47 years old vice president and executive chef Dan Coudreaut. The McWrap is meant to be a healthier choice than the products McDonald’s are in general known for, as well as to compete with competitors such as Five Guys, Subway and Chipotle. However, people assimilate McDonald’s to junk food unlike the ”Subway buster”.

    Read More

  • Dunkin Donuts: Strategic Challenges

    846 Words  | 4 Pages

     Describe the company and its product or service: Dunkin Donuts is big food and coffee chain. It is based in Massachusetts, United States. Its CEO is Nigel Travis. The original Dunkin' Donuts slogan was Sounds Good, Tastes Even Better, and the current slogan is "America Runs on Dunkin'" since March 2006. Dunkin Donuts has more than 12000 restaurants.

    Read More

  • Starbucks Value Proposition

    1586 Words  | 7 Pages

    Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.

    Read More

  • Burger King Supply Chain Analysis

    1626 Words  | 7 Pages

    As of September 30, 2016, Burger King reported it had 15,243 outlets in 100 countries. Of these, 47.5% are in the United States and 99.5% are privately owned and operated, with its new owners moving to an almost entirely franchised model in 2013. While it may be tempting for big food

    Read More

More about Advantages And Disadvantages Of Baskin Robbins

Open Document