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Advantages And Disadvantages Of Customization

1183 Words5 Pages

Working in the federal government, this concept of customization is not something that I see unlike in other industries. While reading the textbook, I found this concept extremely interesting not only because I have studied it in previous classes, but because it is constantly evolving and improving organizations and industries. After conducting research, I will use this discussion to speak mainly about mass customization.
According to our textbook, customization refers to the offering a product or service exactly suited to a customer’s desires or needs (Meredith & Shafer, 2016). There is a range of accommodations to the customer’s needs for example, by increasing customization, this would start with standard world-class product or service …show more content…

Flexibility is defined as the ability to change or react with little penalty in time, effort, cost, or performance. Overall, there are more than a dozen different types of flexibility, but having the right types of flexibility can offer many competitive advantages. Such advantages are that it allows faster matches to customers’ needs because change over time from one product or service to another is quicker. Flexibility also allows closer matches to customer’s needs, and it also provides faster design-to-market time to meet new customer needs (Meredith & Shafer, …show more content…

(2013). Factors that influence chinese automotive suppliers' mass customization capabilities. International Journal of Production Economics, 146(1), 25-36. 10.1016/j.ijpe.2013.01.014

Meredith, J. R., & Shafer, S. M. (2016). Operations and supply chain management for MBAs (6th ed.). Hoboken, NJ: John Wiley & Sons, Inc.
Pollard, D., Chuo, S., & Lee, B. (2016). Strategies for mass customization. Journal of Business & Economics Research (Online), 14(3), 101. Retrieved from http://ezproxy.liberty.edu/login?url=https://search-proquest- com.ezproxy.liberty.edu/docview/1804900743?accountid=12085
Tiihonen, J., & Felfernig, A. (2017). An introduction to personalization and mass customization. Journal of Intelligent Information Systems, 49(1), 1-7. 10.1007/s10844- 017-0465-4
Valerio A P Salomon, Simon, M. L., & Muniz, J. (2016). Complexity and operations performance: A case study. Annals of Management Science, 5(1), 93.
Zhang, M., Zhao, X., Lyles, M. A., & Guo, H. (2015). Absorptive capacity and mass customization capability. International Journal of Operations & Production Management, 35(9), 1275-1294.

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