Advantages And Disadvantages Of Digital Marketing And Social Media

Introduction

Digital Marketing is a collective name for the marketing activities conducted online, as opposed to traditional marketing through print media, promotions and live radio advertising, etc.

The rapid growth of the digital marketing industry is a direct result of the global phenomenon that is the Internet, and the effectiveness of digital marketing channels to generate revenue and awareness. Compared to traditional methods of advertising, digital marketing offers specific costs rather realistic targeting and an excellent statement.

History

The term "digital marketing" was first used in 1990. In the period between 2000 and 2010 enough, digital marketing has become increasingly sophisticated as an effective way to create a relationship

The industry is constantly evolving and we are constantly learning. We like to experiment and analyze. But ultimately, we like the growth of the company. We see that one aspect of vital importance and very rewarding. With Digital Marketing, you can bring immediate value to the customer and for the company. What 's more exciting than that?

It is clear that the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so that it may be fair to say that any business that does not adapt to the new era of marketing and communication is in danger of losing. There are many advantages of digital marketing below are some of advantages

Reduce costs

Your company can develop its marketing strategy online cheaply and can potentially replace expensive advertising channels such as Yellow Pages, TV, radio and magazine.

Simple to

Should not there may be any positive factor in quite a few disadvantages are;

 slow Internet connections may cause difficulties. If companies build overly large or complex Web sites, it will take too long for users to download or check and they eventually get bored ..

 E-commerce does not allow the user to "feel" the merchandise before you buy. For this reason, some vendors are beginning to provide the option of returning the product. In Germany, where a law that regulates electronic commerce and provides its customers with a full refund of money began in 2000, e-commerce is very popular.

 Another factor is payment: many users still do not trust the electronic payment methods and abandon the purchase online for this reason.

 A major drawback may be the lack of user confidence because of constant virtual promotions that seem to be fraud. This is something that deteriorates the image and reputation for quality and honest businesses.

 Another disadvantage is money on the distribution system because it does not guarantee the purchase of the product 100%. This is also the case of thousands of users who are dedicated to large enterprises Daily Order online simulations using false