Digital Marketing Crux of Digital Marketing Are you a marketing freak? Hearing words like SEO, SEM,SMM, PPC etc. gives you goosebumps? These are the terms that pop when one talks about “Digital Marketing”. According to wikipedia - ‘Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium’ It has become essential for a modern day marketer to understand the nitty gritties of digital marketing which should become a vital component for the marketing strategy of any successful company.
Digital marketing is an important marketing approach for any business but it is relatively more important for startups as it enables them to quickly build a brand and reach out more compared to conventional marketing. Learning digital marketing, therefore, helps to level out the competition and gives startups a better opportunity to reach out to potential clients while building brands just like already established businesses. This is due to the ability of digital marketing to reach out to a more specific population thereby creating better leads for the startup and further increasing the probability of turning leads into customers. Through digital marketing startups can compete head-on with established businesses and it is paramount that entrepreneurs learn digital marketing even before starting up. More so, learning digital marketing ensures that the startup carries out real-time marketing and therefore responds to leads and customers in real time.
People are consuming digital content on a daily basis. Companies and the business world in general are starting to recognize the importance of getting digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing. Digital marketing is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. Soon all other traditional marketing forms will disappear as digital marketing will replace them altogether. While some generations will no doubt lament the loss of paper newspapers, books and old fashioned communication methods, new generations who have grown up with internet and mobile phones are already embracing the brave new world of digital
This will ensure proper customer attraction, which helps in developing better customer perception towards various products and services. The social media platform has helped in attracting or tapping the targeted customers more easily and thus ensuring customer engagement, which helps in developing perception. Thus, from the above discussion, it is obvious that digital marketing do create a solid impact over consumer perception thus enhance the brand image as well as awareness. Lastly, it is essential to conclude that not only business professionals, but students also need to have proper grip and awareness over the field of digital marketing since it also provide future prospect in their career. This article is based on the efficiency of digital marketing and its impact over developing customer perception.
Eventually this has brought down the cost of production, delivering and storing. For instance, the storage of information in CDs has been replaced by servers, hard drives and memory cards. Also reliability, Less human labour and effort, Door to door delivery of goods and services, regular interaction with customers and public, data sharing, speedy progress of work have come up as some of the vital perks of Digital Media. Mobile phones are ruling the world with their diverse uses in varied fields. Instant transfer of information, better connectivity, speedy delivery of data, versatality and compatability of information into different formats, multi tasking, Improved connectivity within and outside the world, efficient data handling, ease of accessibility have been the commendable features of digital media.
Data grant us the opportunity to plan ahead future behavior of the market which is crucial to create strong customer lifetime value models as well as achieve marketing effectiveness. In addition, Digital Marketing provides valuable sources of data and customer insights that can be used in real time. Technology We believe that technology is a trigger rather than a solution. It is a tool that will allow us to enhance our activities in the department. We must be however comfortable and up to date while using technology to extract their full potential.
Introduction “Companies today are rushing headlong to become more digital…This often results in piecemeal initiatives or misguided efforts…[regarding their use of social media platforms]” (Dorner and Edelman, 2015:1) In a society where social media has a profound impact on businesses we ask ourselves just how effective can it be? And if not effective, what are the negative impacts? The aim of this report was to research and understand what exactly digital means, the importance of the digital world to companies today and how they use it to the best of their ability for the positive performance of their business. Through our research of academic and peer reviewed articles and journals we learn how digital space can provide a world of opportunities to organisations as we focus in on the hospitality industry and the hotels who make the most of the digital platforms available. We are aware that many companies are rushing to become digital in order to reap the awards of these opportunities, but we look at how they surge to be effective or in some cases fail and see a decline in their digital popularity scale.
In today’s world, social media marketing is a subject that almost every person, consumer or seller should have some basic knowledge of. We live in a digital age that is constantly evolving and companies must adapt their strategy with it in order to survive. As a result, all forms of digital marketing are widely being explored across the different sectors with huge investments being made into the latest technology. This is all part of the great online race with some participants developing new and creative ways to strengthen their brand while others are simply trying to keep up or look trendy. With that in mind a lot of the focus has been taken away from the traditional forms of advertising (radio, television, print etc.)
Vaguely called internet marketing, digital marketing is more approachable and its results more measurable. What is Digital Marketing? Search engine optimization (SEO), search engine marketing (SEM) and link building broadly fall into the parent category of Digital marketing. It also extends to communication channels that provide digital media and are not necessarily over the internet. Basically anything digitalised that can be used as an interactive platform such as short messaging service (SMS), multimedia messaging service (MMS), e–books, call back and on-hold mobile ring tones, optical disks and games forms a part of digital marketing.
DIGITAL MARKETING What is Digital Marketing? In simple terms if you want to promote your product or services using internet is known as digital marketing. In other words " the promotion of products or services or brand through electronic media is known as digital marketing". These electronic media contains internet, social media, mobile phones, as well as tv and radio channels. At a high level even search engines, websites, mobile applications also comes into picture.