Also large number of people can reach by digital advertisements because individuals have access to internet any time they want to. It also allows business to save money since digital marketing campaigns don’t need a large amount of investment. Through the digital marketing, it allows you to send bulk emails or text messages containing your advertisement and notifications for your customers immediately. Still, you need to apply effective marketing technique in order for this to be successful but it enables you to save a lot of time and effort. With digital marketing, you can encourage your existing, potential clients and followers to take action like visiting your website, read and review your products and services and get an instant feedback which is viewed to your market.
An advertisement that usually seen on the internet are also considered as digital advertising (Sugget, 2015). It is the main source of revenue for the internet as it entertains consumers to utilize their marketing products. More marketers tend to make innovations in advertising. From interactive advertising to digital adverting, economist find more efficiency and effectiveness through digital advertising. Because of innovation of technology, people were to get involved to the changes in modernization.
Internet Marketing Delivers Immediate Results Real-time marketing tools can bring businesses more benefits than other tools. Internet marketing is characterized with real-time interactions that can connect your business much more effectively with targeted customers. What you get are immediate results for your marketing efforts. The results are above-average conversions to either leads or sales every time a targeted customer visits your landing pages or websites. Internet Marketing is Cost Effective Compared to traditional mass media marketing, Internet marketing is much more costeffective.
Digital marketing levels the online playing field: Digital Marketing provides for an effective strategy towards enhancing targeted audience ratio for both large-scale businesses and businesses on an incipient level. It provides for an even start whereby using enhanced strategies and personal merit the companies are able to transcend the competition levels in the present market. 2. Digital Marketing is cost effective than traditional marketing: Over the years, yet another major positive has been the fact that digital marketing has been a more cost effective method than the traditional counterparts have. It is a fast paced and economically more viable method than traditional marketing strategies like implication of advertising channels comprising of Yellow Pages, Television, Radio, Newspaper articles and Magazine marketing as well.
In addition, the use of digital marketing allows you to measure quantitative results, giving you information about exactly who was exposed to your message, when and which actions the viewer performed as a result. In addition, anyone can launch successful campaigns with digital marketing without any prior knowledge and without hiring special professionals. With so many significant advantages, digital marketing is a valuable addition to your business and helps you achieve more for less. Until just a few years ago, the methods of advancing a brand were pretty limited. However, since the communication and internet revolution took place, the ways you can reach your customer have multiplied.
The development of online marketing in the world has established a new place of communication and interaction among individuals. At present, Internet has become an important tool for modern companies. The aim of this research is to observe the impact of online marketing strategy on consumers’ purchasing decision. Specifically, this research is observing the impact of online marketing strategy on consumers’ purchasing decision when it comes to retailers (Hsin Chang & Wen Chen, 2008) 1.2. Background Many of the organisations have agreed with the fact that transformation of customer behaviour is the unavoidable trend due to which they have started changing their marketing strategy.
The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. So, social media gives more options to make business. Because, Social media can give you the opportunity to improve your brand identity, reach new customers, and communicate with potential customers. Using these platforms in the right way, however, takes experience. You won’t get good results
The progress of your company is directly related to the success of your marketing. With proper digital marketing, you’ll be able to find new strategies to increase profitability and stay ahead of your competitors. You’ll be able to harness the reach and power of the virtual environment to enable your business to thrive. When you’re running a company, time is a precious commodity, and marketing your brand can take up plenty of your time. That is why it is a smart move to outsource your digital marketing services to an agency that knows how to reach customers in the digital world.
In addition to this, this leaves a very bad impact on the company’s image in the market as the company falls back on its older system of marketing and promotion. Furthermore, companies need to realize the importance of upgrading the technology they have before implementing IMC methods. Without proper technology in place, companies usually fail in proper implementation of this theory. The importance of this can be seen from the fact that if the social media marketing team does not have proper access to internet, they will not be able to respond to the customer on time which will impact the company’s activities negatively. Hence, all the above mentioned facts form the known facts about the theory under
Furthermore if there is any new goods that has been launch in market that attract the customer, AEON must take the opportunity to sale the products with reasonable price. This is one way to capture the market by introducing new products and AEON also can gain high revenue. Now days, many sales will be deal through online because it’s easy and fast and the most important is can save time. AEON must take opportunity to exploit their business through online in order to capture the market and gain profit. AEON also must need to adapt with fast the changing environment by upgrading themselves whereby doing sales through online to customers whereby providing all kind goods and services.