Advantages And Disadvantages Of Digital Marketing

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Digital media is so pervasive that consumers have access to information any time and any place they want it. The days when the messages people got about your products or services came from you and consisted of only what you wanted them to know are slowly dying away. Unlike the traditional forms of marketing, digital marketing is much more affordable as most of the tools you would use have a very small outlay and costs can be easily controlled. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you.…show more content…
It has provided the consumers with a number of advantages some of which are listed below:
• Reduce cost: It helps a business to develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio and magazine.
• Simple to measure: It helps to see in real time what is or is not working for the business online and thus helps in adapting very quickly to improve the results.
• Greater engagement: With digital marketing, consumers can engage with the company’s various activities. Consumers can visit company’s website, read information about the products or services and make purchases online and provide feedback.
• 24/7 Shopping: Customers can buy products online whenever they like to do so as the internet is available all day long.
• It is more affordable to deploy than traditional marketing and advertising.
• Digital marketing goes from planning to execution quickly.
• It gives the brand more time and space to tell its story.
• Digital marketing facilitates the customers to purchase the products or services
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