The businesses can promote their products and services with the aid of several social media which are cost efficient and will reach customers quicker than other mode of promotions. With social medias, the customers can access to information instantly. Also, social media brings more reliability in the customer – business
But because of the exponential growth, technological advancements and pricing strategy of Amazon, it is now able to cut down its transportation cost and deliver most of its product free of charge eventually making the customers happier. With reference to “The Cost of Free” with the development of World Wide Web it was open for business. Amazon was able to take the first hand. Amazon founded a gap in the market; book stores (no matter their size will have limited choice). Amazon also uses technology in order to promote itself.
Technology has made the world change in so many different ways, technology has made businesses more efficient, companies from different locations can communicate easily with each other through video conference. Technology has benefited humans through globalization, entertainment and accurate and speedy processing of information. Benefits Of Technology The entire population of the world depends directly or indirectly on technology. The use of technology has become part of everyone’s daily activity. In the past transportation was slow and people usually move to long distances on foot but, the modern means of transportation is more convenient and faster, you can cover several miles in few hours using airplanes, electric trains and so on.
Payment is also made easier with many websites allowing you to save your information online. Companies such as Apple have designed their own payment scheme so you can pay for your product or service directly from your phone. Although payment has been simplified it can lead to fraud and many other dangers 3.
Acquiring contents that are digitally distributed has become a practice to some for it is one of the easiest ways of gathering data and is definitely convenient. Nowadays, large scale digital contents– images, audio, video, software, etc.– are easily and efficiently distributed than ever before. As a trend, most consumers look for multimedia content on the Internet instead of getting it in a traditional and physical retail shop. If content providers can propose a good bargain, a refined profitable model promoting digital contents, for instance, Adobe , it will eventually be acknowledged and accepted by the desired consumers. This is where Digital Rights Management (DRM) takes place.
The internet can be like a book as well, as we have to skim through the book for information just like we have to do so on the internet. Using the internet is also relatively easier as it is less time consuming. It also makes a person more curious with providing the person with documentaries, pictures and videos on the given subject. Another advantage of online information is that it can be edited and more things can be added to it, however you cannot edit the same book, you would have to publish another updated version which would require money and it would be costly. Online information is free for everyone and anyone in any corner of the world can gain access to it.
Because online sales have saved a lot of marketing steps, online sellers have the opportunity to contact global customers at the lowest cost (Huseynov et al. 453). If sellers sell things online, the seller does not have to invest a lot of money to build physical stores to provide their goods (Huseynov et al. 453). And then enhance the competitiveness of their stores.
Web advertising allows us to create relations with the consumers and prediction as a result of frequently, cheap price individualized dealings, throwing back the move out from majority trading. In the same way, BRAC Bank is also offering internet marketing to the consumers. The benefits to consumers of BRAC Bank using internet marketing includes: Customers stay updated: The web has changed consumer shopping addiction and with quick mechanical expansions getting to the web has become less demanding than at any other time. Individuals can get to the web whenever and wherever they like. Instant Comparisons – Customers Can Compare Prices and Features: One of the best benefit for the consumer is that they can differentiate the items or works they wish to buy from the comfort of their own homes.
As a result, online shopping system help customer to save petrol fees and make customers feel more convenient and comfortable. Moreover, online shopping system can offer home delivery free of charge. The customers can save their cost by not taking a ride to shopping centre to buy their products. For example, a customer can surf the internet to buy his favorable products without going out and just waiting the products reached at home. The customers also can save their time efficiently to shop in internet website and stay at home for waiting their products arrived.
Also large number of people can reach by digital advertisements because individuals have access to internet any time they want to. It also allows business to save money since digital marketing campaigns don’t need a large amount of investment. Through the digital marketing, it allows you to send bulk emails or text messages containing your advertisement and notifications for your customers immediately. Still, you need to apply effective marketing technique in order for this to be successful but it enables you to save a lot of time and effort. With digital marketing, you can encourage your existing, potential clients and followers to take action like visiting your website, read and review your products and services and get an instant feedback which is viewed to your market.