Advantages And Disadvantages Of E-Commerce In Indonesia
1. INTRODUCTION
As cited from Beal (2014), Electronic commerce or better known as e-commerce is used to describe business, which is conducted through the computer network which is Internet, has been such a lifestyle for people these days, especially in developed countries. e-commerce makes shopping easier for people. Sooner or later, e-commerce will also change the aspect of business. E-commerce can occur between businesses and customer or can also occur between two businesses transmitting funds, services and/or good.
In accordance to Kuo (2014), In Asia, China is the top e-commerce market in Asia where as Japan is in the second position and Korea in the third position where as Indonesia, stood at the fifth position. Indonesia is a developing country that has been described as the next leading country for online retail (e-commerce) as it is also the world 's forth most populated country. The rank for e-commerce markets in Asia can be seen in the graph below
As seen from the graph above, Indonesia 's e-commerce market is still lacking behind China quite far, which is $179.83 billion.
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2.2 ADVANTAGES AND DISADVANTAGES OF E-COMMERCE
There are many advantages an e-commerce offer to customers and businesses, but there are also disadvantages of ecommerce. Listed below are the advantages and disadvantages of e-commerce to businesses and customers based on the article by Tokokoo (2010)
Advantages of E-commerce For customers:
• Business Hours 24/7
Online store have no opening hours and closing hours, it operates 24hour so customer can observe and make a purchase whenever they want.
• Location
Online store does not have any specific location, so as long there is an Internet connection, customer can do a transaction.
• Niche Products
As it is easy to enter the online market, the possibility to find unique products and services is high
For businesses:
• Lower Cost
With an online store, business does not have to pay rental, electricity, etc.
• Easy to enter the
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