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Advantages And Disadvantages Of E Commerce

1103 Words5 Pages

E-commerce has been revolutionizing the way people shop all over the world for few years now. Since twentieth century, it has started to revamp the way of traditional selling. With the concept of connecting worldwide sellers and buyers just through internet, E-commerce initiated a new technology based economy and a journey towards disintermediation from marketing channels. However with passage of time, disintermediation transformed to reintermediation through emergence of companies like eBay, Amazon.com, etc. With the pure-play dot-coms, many bricks and mortar retailers also started to adopt this new online channel and with the slow adoption of it through-out the world it took a form of evolution than revolution. But both B2B and B2C markets have seen recently E-commerce to become a profound force in shaping the marketing channel and strategy. (Rosenbloom, 2004)
However, while people in developed countries have been progressive in E-commerce adoption and enjoying the advantages of e-commerce, developing countries are yet to offer its consumers all the benefits of it. The e-commerce adoption varies across national boundaries due to heterogeneity in consumer preference, business innovation, information structure and national policies. In the emerging economies, sociological, cultural, technological, legal and political factors are seen to be the major barriers in E-commerce adoption. Lack of internet education, poor credit card processing infrastructure, language barrier,

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