Organizations have made good use of various mass media to initiate, maintain and develop interact with their suppliers, customers, distributors and other organizations. Organizations make use of a wide variety of social media such as Facebook, Twitter, Youtube, and so on. Currently, the development of the internet and increased usage of mobile devices such as smart phones, tablets, and laptops have contributed significantly to the availability of various content online, the content that previously used to be available only on the mainstream media outlets such as newspaper, radio and television. Besides, they used these various media to boost their marketing campaigns, advertising, PR campaign, sales promotion and so forth. All in the bid to achieve their marketing goals and objectives.
The internet has changed the lifestyle of people. During leisure time, nowadays, instead of grabbing a magazine or newspaper, most people would grab their laptops, tablets or smartphones to access to real-time updates on trends from anywhere around the world. Even videos from various news channels can be accessed through the Internet; a clear indication that Internet can overpower other forms of media. 1.1. Overview of Social Media Social media is a common phrase that can be
Social media can be used as a place to express oppinions and find information. This function can help us to expressing our creativity and opinions. It is also facilitates us for finding the information that we need. Social media can also be used to discussion of current toppics at the time. In addition, social media use internet access that can help us in all our activities that require a very short time.
Challenges of sharing digital information The growth and advances in information system technology nowadays have lead to the sharing of data and information in variety of digital or electronic form such as newspaper online, e-journal, video, images and many more. This happens because of the existence internet and technology that used by almost everyone around the world. The technology makes it possible for people to access valuable information through millions of websites that have been produced by people who are willing or intend to share the knowledge. The technology also allows people to communicate with one another by sharing the digital information through email, instant messaging or in social networking medium. According to the Diane H. Sonnenwald, information sharing includes providing information, confirming the information has been received, and confirming that the information is equally understood.
Today there are many different devices to use and within seconds today’s generation can figure out how to work the devices. As Mizuko says, “Teens then share their creations and receive feedback from others online. By its immediacy and breadth of information, the digital world lowers barriers to self-directed learning” (Source C). Today’s generation taking good advantage of the advanced technology. As a result, they have the opportunity to seek assist from people across the internet and start to network.
3.4 Theoretical perspective New Media is defined as the new and emerging technologies including tablets, smart phones and any other mobile reading devices or tools that make it possible for accessing the Internet (Journalism Degree.com 2007). It also includes all these digital media that are present on these media devises, such as news apps, blogs and websites, social media postings and chats, feeds, online newspapers and magazines, videos and podcasts. The new media journalism also has the advantage to reach mass audience in a short time that present. In understanding new media technologies on audience Jenkins’s convergence theory as well as theories of mass communication i.e. Uses and gratification theory and diffusion of innovation theory will be discussed.
Digital world means connected by the help of digital devices, media or we can say digital marketing services that are available to everyone at any time. It is the world full of ideas, opinions, learning and opportunities. Only because of the Internet has made it possible for all of us to connect whenever we consider it necessary. There are many methods in which we take the benefit of the digital world, because of the digital world people run worldwide online business, it has enhanced communication. Technology has also enhanced teaching and learning.
Today, the Internet is common and popular among youngsters. The Internet provides sufficient applications and function for us to engage in exciting and enjoyable activities such as watching movies online, listening to online music, downloading pictures and image and even online shopping in front of the personal computer. In addition, there are very much of mobile tablets and laptops flooded in the market to facilitate these activities (Fuziah Kartini et al. 2011). “The prevailing trend has been to continually make computers more powerful, but now there is a countervailing movement
Electronic Communication with Stakeholders When considering using digital media in the world of business there can be advantages and disadvantages compared to paper-based messages. This world is a proliferation of electronic and mobile technology that is rapidly emerging into organizations. Although, most companies are going paperless there is still a need for paper-based documents when there is a need for a permanent copy to maintain a long and formal message. The widespread evolvement of SMS cellular devices, instant messaging, podcasts, blogs, text messaging, Wikis and LinkedIn social media makes it easier to receive up-to-the-minute data ( Guffey, M., & Loewy, D., 2011). However, the use of digital media can create misunderstanding, uncertainty and embarrassment if it is not used in a professional manner.
Internet is widely used as way for creating, generating, constructing and disseminating information. With computer, tablet, mobile and other reading devices being attached into daily activities, reading information’s through online has become necessities. Almost all kinds of information’s are now available through online via internet connection. People are rapidly adapting online reading habits as it provide better admission to important data, information, condensed reasoning work, and