Moreover, Marriot put their employees’ name at the end of the message and call their customer with customer’s name, to emphasize their attention to the customer. Furthermore, Marriot uses active voice in their response to emphasize a clear expression. Marriot is very effective in responding their customer by having an immediate response
Electronic business (e-business) can be defined as the use of the internet to network and empower business processes, electronic commerce, organizational communication and collaboration within a company and with its customers, suppliers, and other stakeholders. E-businesses utilise the internet, intranets, extranets and other networks to support their commercial processes (Colin Combe, 2006). Companies go online to engage in advertising, buying and selling of products and services. Due to the increased competitiveness in the hypermarket industry, the adoption of e-business has helped companies gain a competitive edge over their peers in terms of reduced costs, increased revenue streams and greater customer satisfaction. Operational costs such
Introduction Digital marketing is the promotion of any sort of Product through at least one form of electronic media. Digital marketing differs from traditional marketing, Digital Marketing involves many different things such as using channels and different methods that make it possible for an organisation to analyse marketing campaigns, to see what’s working for them, and what’s not. The Internet is the core of digital marketing. The Internet offers various ways to promote Products online, to market their product. Applications like the World Wide Web, email, RSS and the likes of video’s you would see on YouTube ads, these all can be used by marketers to their benefits and launch campaigns.
1. Online advertising Online advertising is a marketing strategy that involves the use of the Internet as a medium to maximize website traffic .This helps to target and deliver marketing messages to the right customers. 2. Email Marketing An email campaign is a set of email marketing messages delivered to prospects at intervals and designed to intensify a desire to purchase, subscribe, download, etc. 3.Social media marketing Social media marketing refers to the process of gaining attention of prospective customers through social media sites.
Finally, e-mail marketing is the last type of internet marketing. Transactional e-mail and promotional e-mail are useful tools of e-mail marketing. All of these types of internet marketing are important in order to develop internet marketing. In the process of time it can develop more and go far beyond the existing practices. It is undeniable that internet marketing will grow more and become even more irreplaceable for companies and marketers.
The key to success of relationship marketing is to understand your customers, business partners and keep up with the current market changes. As seen in Virgin Airline, organizations should deliver top quality goods and services to their customers, adapt to new technologies, monitoring and understanding the power of social media platforms because it is the most powerful tool of introducing and selling products, updating and collecting feedback from your customers. Finally, organizations should maintain their main focus on customers, business partners as well as empowering and training their employees regularly. Excellent customer services build customer relationships, retention and loyalty. This in turn benefits the organization in turnover, profitability, word of mouth publicity and overall
Digital marketing is a platform that accelerates the marketing activities to a different level that provides the organization ample enough opportunity. Thus, a digital marketing platform operates under using digital technologies and the primary and the most effective medium is the internet. This therefore helps the organizations to attach with a million customers within a short span of time. Some of the various platforms, organizations do undertake while implementing the digital marketing process are search engine optimization, search engine marketing, social media optimization and e-mail marketing. Some of the digital marketing platforms like Google Ad words, Google Webmaster tools, Google Analytics, Facebook, Twitter, Linked IN, which help to track customers, perform customer engagement and thus interact with them effectively and efficiently.
One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs. IMPROVE RESPONSIVENESS Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner.
The development of online marketing in the world has established a new place of communication and interaction among individuals. At present, Internet has become an important tool for modern companies. The aim of this research is to observe the impact of online marketing strategy on consumers’ purchasing decision. Specifically, this research is observing the impact of online marketing strategy on consumers’ purchasing decision when it comes to retailers (Hsin Chang & Wen Chen, 2008) 1.2. Background Many of the organisations have agreed with the fact that transformation of customer behaviour is the unavoidable trend due to which they have started changing their marketing strategy.