Advantages And Disadvantages Of Ethical Marketing

Introduction

Consumers are one of the most important stakeholders for any organization, consumers not only include end consumers but all those organization that purchases or contract for the provision of goods and services from other organizations can also be considered as consumers.

Being ethical in dealing with consumers is generally regarded as one of the most crucial areas of business ethics due to high visibility, there is always a threat for the reputation of organization on ethical violation. The main functions involve in dealing with consumers are sales & marketing and it has been said that business are best served by treating their customers well ,however the dilemma to this point is that whether satisfaction of consumers stakeholders

Advantages & disadvantages of ethical marketing .

Companies may adapt to unethical behavior in absence of law to gain competitive advantage, for example many people buy diet pills even though they are rarely effective. This is because some diet pill companies use exaggerated and manipulative claims to essentially trick customers into buying these products. If that same company committed to using ethical advertising they would probably go out of business. However sneaky their business model may be, it is not illegal and it is keeping their doors open.

Companies looking to create their brand value and reputation sometimes enters into long term relationship with customers, however this kind unethical behavior lead to failure very quickly as customers do not want to feel manipulated by the brands they like. Companies can use ethical marketing as a way to develop a sense of trust among their customer, if a product proves its quality claims made in its advertising, it reflects positive image of company and also make consumers feel like the company can be trusted for its good sustainable quality and provides high value to

Companies that are known for treating workers fairly, sourcing sustainable materials, environmental stewardship, and charitable donation have to reflect these principles in their marketing efforts. .For other companies, ethical marketing will be little more than an opportunity to boost their credibility. Domino 's pizza, for example, carried out a well-known advertising campaign in which they showed consumers pictures of real Domino’s pizzas without the studio photography that makes them look so perfect. This was a refreshing look behind the artifice of much advertising, but this did not signal a more open and honest relationship between Domino 's and the pizza buying public. The campaign was considered an attention seeking stunt at