Hotel Franchise

INTRODUCTION

Hotel franchise has become an important aspect when branding hotel and franchising companies are taken into consideration, were the proprietor brand is sold as an agreement contract to third parties for business purpose and also to maintain their brand image and spread globally with the same objective of providing services and quality to the customers. Today hotel franchising is quite different from where it started as nowadays more importance is given towards the attitude of the customers for a particular hotel brand, as it helps to strengthen the hotel brand throughout the years. Many hotel franchises are moving towards becoming less hoteliers and are

In fact, now buying the franchise system also have an increase in numbers from different sectors and industries such as food, retail, hospitality and many others. When the brand name and image is purchased then the number for this particular brand in the same industry also increases, but with the fact that it’s getting operated under the similar or different ownership. Following are some examples of hotel companies operating various brands:

• Marriott which is a well-known hospitality company operated 17 brands. Some famous brands franchised and also operated globally are – Ritz Carlton, Autograph collection hotels, JW Marriott, Renaissance hotels, Courtyard by Marriott, Springhill suites by Marriott. Some of this brands have also been given as a franchise but to owner with different entity.

• Hilton Worldwide which is also a famous hotel brand and company operates 10 brands such as – Hilton Hotels and Resorts, Hampton Inn, Waldorf Astoria Hotels and Conrad Hotels and Resorts.

• Starwood Hotel and resorts also operates 9 famous brands such as – Four points by Sheraton, Le meridian, Westin Hotels and

As there are certain rules and regulations to be followed, keeping in mind the aspects to work legally to become successful. Business can be operated with some level of independence depending upon the nature of the franchised business but in the hotel franchise the owner is independent to a greater extent. The main advantage is at a certain cost you buy the product and services which has been already established and the customer is aware about it which also helps them to spread the hotels brand image and saves more time, expenses to attract more customers. This helps the hotel franchisee buyer the opportunity to get pre sold customers which takes years to build up. Possibility of failure is very low and more chance of being successful as the products and services have already proved their standings. Customers can get the same quality and consistency even in the franchised hotel because it is required by the agreement or the contract. Before the hotel is functioning the franchisee gives all the support by selecting location, infrastructure and also how it has to be