Advantages And Disadvantages Of In Depth Interview

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An in-depth interview is a useful data collection method due to the following reasons.
• It provides the details and depth knowledge about the person’s opinions, thoughts and behaviors on the research topic.
• It gives us the clear picture of the understanding on the background, consequences and outcomes of the particular topic and why this is happened.
Advantages of doing in-depth interview
• In-depth interview can provide more insightful information compared to other data collection method as it is conducted face-to-face, not only the interviewer can get the insight from the participants but also they can also observe their tones and changes in motions which can provide the deeper understanding on the research topic
• Researcher only needs the fewer participants if compared to other methods such as survey or questionnaires require larger sample size
• As the in-depth interview is mostly conducted face-to-face, the participants feel familiar with the interviewers by having a conversation and interaction during the interview which allows the interviewers to have higher opportunity to ask follow-up questions and clarify the unclear statement for better understanding and probe for additional information.
Disadvantages of doing in-depth interview
• In-depth interview can be relatively costly and time consuming process as the researcher needs to ensure the participants which are expert level and follow the in-depth interview process (i.e. Plan, Develop, Train the interviewers,
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