Advantages And Disadvantages Of Individualism

Individualist people tend to think that individualism is the most important. Moreover, they reward the individual achievement and the most important value for this kind of people is the uniqueness.

Individualism is a national culture attribute that describes the degree to which people prefer to act as individuals rather than as members of groups.

Contrary to this, there is collectivism. Indeed, this is the opposite of individualism. The most important for collectivist are the views, the needs and the goals of the group. The obligation of the group is the norm. Moreover, collectivists focused on cooperation and not competition such as individualists.

Collectivism is a national culture attribute that describes a tight social framework in

For Trompeenars (1993), people are faced to three problems: the time management, the relationship with others and the way of dealing with the external world, and the different cultures bring different answers to these several problems. That’s why it is important to be well oriented in order to face these different situations.

Trompeenars (1993) is using 7 dimensions in order to establish the differences of cultures between two countries. These dimensions are known for their influential styles on the management of companies and employees.

Universalism vs. Particularism

A Universalist society will consider that one decision can be applicable to all the contexts and all the problems. Therefore, this kind of society is looking for some rules to establish for all the organization.

At the contrary, a particularistic society pays attention to relational constraints and cyclical circumstances. Confronted with a given problem, the particularistic culture seeks primarily a solution for the situation. Conversely, the Universalist cultures consider a solution that has solved a problem can always be