Advantages And Disadvantages Of Intensive Distribution
Intensive Distribution Intensive distribution is when a business ignores market segmentation and decides to supply their product to every market available. The idea of intensive distribution is that your product can be found anywhere where a person shops, so that the product will be available for as many customers as possible. Mostly, intensive distribution is essential where consumers have several brands to choose. To put it differently, if your favorite brand isn 't available, you still have the option to choose another. Furthermore, this strategy is more useful for products like the beverage, soda, and cigarettes where distribution is a key success factor. Because, particularly, these products are available everywhere. For instance, restaurants, hotels, grocery stores and supermarkets. Intensive Distribution Strategy Intensive distribution strategy is widely used by world-leading organizations. But, before deciding to implement the strategy into our own companies, it 's essential to determine, whether our resources are enough to pull it out because financial problems may restrict our business from further development. Moreover, to implement an intensive distribution strategy, it 's important to have large capacity because delivering our products to the world-leading markets like Walmart is really costly and hard. So why exactly is intensive distribution strategy useful? After discussing advantages and disadvantages of intensive distribution, you 'll understand how
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