Advantages And Disadvantages Of Kirana Stores
India 's retail industry employs about 40 million Indians (3.3% of Indian population). With the emergence of huge commercial supermarkets, kirana stores have been decreasing at a drastic pace day by day. The Government is deciding whether to allow 50% Foreign direct investment or not in the retail sector. There are many different retail outlets such as Nilgiris, Reliance Fresh, More, Metro which are usually much better in quality, same price or even cheaper in rates, and they also offer a wide variety of products. These malls have entered in India but they are into cash and carry business only and not in the multi brand retail sector. Many of these big supermarkets have entered through joint ventures. If the Indian Government keeps allowing more and more of these companies to enter, we can confirm that all small stores and kirana stores would almost become non existent and there 'd also be a significant rise in unemployment. It would be almost impossible to compete with the larger supermarkets as they have much more capital than the kirana stores. Now, the question arises: how can kirana stores be saved from these big giants(supermarkets) in the retail market? Today, it is a need to save these kirana stores because in India, a developing country where the average income is low, these kirana stores help therm enough money to support themselves and theirs family. The research I did was an attempt to find out the weaknesses of kirana stores compared to the supermarkets
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