Lbs Business Model

However, owing to the weaknesses of current business models of LBSs, the development of LBSs is falling to performance as expected. Firstly, Because of the homogeneous services in the LBSs market, No Matter restaurant finding, “Check in” or vehicle navigation services, most of the services providers focus on these areas. So only the enterprises which have solid technical and capital foundation or the first mover has the comparative advantage. It is the reason behind the success of Google Map and Foursquare. Nevertheless, in recent years the services within LBSs seems to be confined to the service scope. In addition, low applicant stickiness. The interactive between the applicant and the end users need to be improved. Once the novelty’s worn

LBSs has been wildly applied to emergency rescue; vehicle and transportation monitoring; navigation assistance; tourism guidance and etc. Especially, with the emergence and enhanced functions of smart phones (IPhone Android and Phones); Wireless network connection, enormously boost the development of mobile LBSs, which supply the end user with the more stable and updated service ,both in accuracy and service contents. However, There are still limited profitable business models for location based services which have, whereas, the disadvantages of it is also obvious --- monotonous business model, low market entry barriers and active user rate. A In aim of obtaining an in-depth understanding and evolving trend of the new business model of location based services, the research is concentrated on new business model of location based services , especially the tourism LBSs. Given this backdrop, four approaches--- need; approach; business model and difficulty are analyzed in the dissertation, in order to obtain the possibility of updating the current mobile business model of

Through internet and wireless networks, enhanced geolocation and additional data which required by the consumers are sent to the mobiles. Location based services (LBSs), which could data back to the 1970’s; it was initially applied in the military affairs by the US Department of Defense. However, it is not until in the early of the 1990s, a federal permission named E911 was put into practice in the USA, since then, the development and the deployment of LBSs began to achieve considerable improvements. It is forecasted that the total revenue of LBSs’ industry would be $103 million in 2015, whereas in 2010 it was only $28 million .LBSs are deemed to be the promising field .There are four main elements which make up of the whole LBS system: Positioning system, operating system, networking system and wireless devices. Positing system is the basic element in LBS. Navigation e satellite system (GNSS): GPS (USA); Glonass (Russia); Galileo (Europe), Compass (China) and QZSS (Japan) .Among them, GPS, in most instances, could afford worldwide accurate positioning service with its self-contained devices , which is equipped into a large majority of LBS applications, was initially developed for defense use. Unfortunately, in some environments the signal of GPS is quite poor, For instance: high density areas; the canyon areas and