Advantages And Disadvantages Of Licensing

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1.What are the advantages or disadvantages of licensing as a means of gaining access to foreign markets? With a license, firms will get pleasure from relatively continuous streams of royalty and revenue. in addition, having a license makes them more attractive to investors and shoppers. However, licensing has its share of downsides too: licensing could leave firms with very little say over wherever their merchandise is sold and who could purchase them. the prices related to obtaining and retaining licenses is also quite high, that presents a problem primarily for small companies struggling to get started. 2. what are the advantages and disadvantages of globalization? Provide an example of a firm that has engaged in globalization. what are some of the potential advantages and disadvantages of globalization for this particular organization? Advantages • Globalization lets countries do what they can do best. • Globalization gives you a larger market. • Products become cheaper and you can get new goods more quickly. Disadvantages • Globalization causes unemployment. • Globalization can lead to financial problems. • Globalization may lead to more environmental problems Coca-Cola’s Journey to Globalization, many countries have banned the use of Coca-Cola products, claiming that these products are threatening public health and encouraging obesity. Coca-Cola has established itself as a true global corporation known for its efficiency and worldwide capabilities. 3. What motivates

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